H&M debuts virtual all vegan collection in Animal Crossing

H&M has debuted a virtual all vegan collection and fashion via Nintendo’s animal crossing. This collection follows the successful launch of H&M Looop Island. The new collection is comprised of womenswear and menswear from the upcoming Innovation “Co-Exist Story” an animal-friendly fashion collection. The virtual fashion pieces will launch alongside an in-game update to Looop Island, transforming it into a vegan-friendly destination for gamers.