Hardware Ldn combines grunge and glamour for NYFW

The London scene made a splash at New York Fashion Week. Fashion designer Jessica Horwell took a jump across the pond to show her Hardware Ldn collection at New York Fashion Week. Her goal this season was to heat up the fall/winter runway. The brand’s collection was all about mixed material and pops of color to combine grunge and glamour.

Horwell was here to sell a lifestyle, and that she did. “I want people to feel like they want to wear my clothes and feel empowered in them,” she said to FashionUnited. “I want them to know they can wear my clothes and take on the world because they’re part of a lifestyle. My brand portrays a lifestyle that I live, and I feel that people want to be part of that lifestyle that’s empowered.”