Hearst Luxury Collection launches e-commerce market place

Hearst Luxury Collection, the banner group for publications including ELLE, Esquire, Harper’s Bazaar, and Town & Country, has announced the forthcoming launch of The Tower, an integrated, contextual e-commerce marketplace made up of four individual stores with one cart, one platform, and shared back-end technology from the aforementioned media brands. Fashion and retail industry veteran Ken Downing has been appointed the group’s chief brand officer of Hearst Luxury Collection Commerce to oversee the vision, creation, and marketing strategy of the editor-infused digital retail shopping destination. The announcement was made by Hearst Magazines chief business officer, Kristen O’Hara, and HLC senior vice president and publishing director, Carol Smith.