How games were an early entry point into the world of digital fashion

Digital fashion is starting to make a big impact on the fashion industry. A lot of extremely innovative work is being done in that particular segment of the industry, but there is still a disparity with its widespread applications. In order to change this, experts are talking about the necessity of gamified environments. Gamification in itself refers to the integration of game-mechanics into non-gaming environments. In the case of digital fashion this is the integration of visuals and sounds into a real-life environment, in order to engage with visitors and enhance their engagement and participation.