How Italian luxury brand Furla plans to take off running post lockdown

Milan - How to overcome the pandemic and build a winning strategy able to seize the first signs of recovery in markets that have overcome the worst phase of the Coronavirus thanks to vaccines? How to rethink retail in order to exploit the important results recorded by online sales? These are some of the questions that FashionUnited asked Mauro Sabatini, CEO of one of Italy's historic brands (founded in 1927) and well-known abroad: Furla. Appointed at the end of January, Sabatini has been with the company for 18 years as a strategic industrial partner and has strong experience in the supply chain and in-depth knowledge of international markets. Omnichannelity, shopping experience, a further push on the footwear segment are just some of the milestones of the near future for the Furla Group, a company that had closed 2019 with a consolidated turnover of 502 million euros.