How to build a luxury brand post-lockdown and amid inflation?

Starting a luxury fashion brand isn’t easy. The market is very saturated, and it’s tough to compete with established fashion houses owned by companies like LVMH and Kering. In the wake of rising inflation and global health scares, like COVID-19 and monkeypox, the idea of starting a fashion brand makes a lot of people nervous. China, one of the biggest engines of the luxury fashion industry, is experiencing an economic slowdown, and inflation in America peaked at 9.1 percent. That being said, this recession is also unlike any other, with people spending money and jobs still being added.