Magdalena Schaffrin: "The new concept of quality includes sustainability"

Magdalena Schaffrin is one of Germany's most important sustainability agents. In 2009, she founded the Green Showroom together with Jana Keller, which presented sustainable fashion at Berlin Fashion Week. This year, the Neonyt trade fair, which Schaffrin is the creative director of, took place for the first time under the umbrella of Messe Frankfurt, combining both formats. FashionUnited talked to her about the latest edition of the fair and how fashion and the market are changing in terms of sustainability.