MetaTokyo brings Japanese culture to Metaverse Fashion Week with digital collection and exhibition

As the highly anticipated Metaverse Fashion Week (MVFW) launches today, from March 24 to 27, brands from all over the world are preparing to take part in the industry’s first large-scale digital fashion event. While many big names, like Tommy Hilfiger and Etro, have revealed to be part of the line up, its international reach and accessibility have allowed MVFW to be open to a wider variety of talents, emerging designers and cultural sectors.