Milan's upcoming fashion week expects a 10 percent growth in visitors

Milan’s upcoming women’s fashion week predicts a growth of over 10 percent in visitor numbers compared to the previous year, translating to an estimated business impact of 70 million euros or more. Alessia Cappello, Milan’s Employment and Economic Development Councillor, said the city's commitment to supporting its national fashion body CNMI (Camera Nazionale della Moda Italiana) with communication campaigns across various platforms, aims to bolster both fashion week's prestige and Milan's standing as a fashion capital.