Moose Knuckles CEO: “Don’t cut back on marketing that connects you to consumers”

With the spread of Covid-19, the world came to an abrupt halt, as countries abided by lockdown measures, stores closed and fashion events were cancelled or postponed. Not only did this take its toll on the fashion industry, but consumer shopping behavior was also affected and people started favoring loungewear, as the occasion to dress up became nonexistent.