OnlyFans makes London Fashion Week debut with Natasha Zinko capsule

OnlyFans staged its first London Fashion Week show on Saturday, presenting an 18-piece capsule collection made with independent designer Natasha Zinko.

The range applies Zinko's signature to the platform's visual identity through graphic X-ray motifs, shrunken silhouettes and everyday staples. All pieces are available in sizes XXS to XL, apart from a cap, which comes in one size.

"This limited capsule collection felt like a natural fit from the very beginning," Zinko told FashionUnited via statement. "We both share the same values: love, freedom of identity, inclusivity and body positivity. It's about celebrating people exactly as we are."

The casting of the show drew from the platform's creator roster and from entertainment. Emmy-winning actress Drea de Matteo, known for playing Adriana La Cerva in HBO's The Sopranos and now an OnlyFans creator herself, walked in pieces from the collection. Kelly Osbourne also took the runway, as did Katie Price, appearing at London Fashion Week for the first time in more than a decade following her campaign with Diesel. Skins actress and OnlyFans creator Megan Prescott walked the show.

Front row seats went to creators including television actor James Sutton, alongside adult creators Taylor Ryan and OFTV Reel Rivals host Isla Moon, and a mix of names from music, fashion and entertainment.

"This collaboration brings together two brands with a shared belief in individuality, creativity, and fierce self-expression," said Keily Blair, chief executive of OnlyFans. "OnlyFans has always been a platform where people can define themselves on their own terms, and Natasha Zinko brings that same spirit to fashion. Our London Fashion Week debut, which features OnlyFans creators, is a celebration of the communities behind both brands, and of the confidence to express yourself unapologetically."

Zinko is also joining the platform as a creator, giving subscribers access to her studio and behind-the-scenes material from her design process. The collection goes on sale globally from Monday through the designer's international retail partners, her own website and the OnlyFans Store.

London extends a fashion strategy the platform has been building across the major weeks. It has previously worked with LGN Louis Gabriel Nouchi in Paris and with Elena Velez and Collina Strada in New York.