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SPFW N60 celebrates 30 years by championing Brazilian identity

Regional craftsmanship, vibrant colours, unusual materials, comfort, sensuality and sophistication graced the catwalks
Fashion|In Pictures
Ronaldo Fraga closed the first day of shows Credits: ©Launchmetrics/spotlight
By Marta De Divitiis

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On October 20, the 30th anniversary edition of São Paulo Fashion Week (SPFW) concluded with the Lino Villaventura show at the Pavilhão das Culturas Brasileiras in Ibirapuera Park, São Paulo. The venue, nicknamed PACUBRA, shared the spotlight with the Iguatemi Shopping theatre and several historic locations. These included the Mário de Andrade Library, where João Pimenta presented his collection; the Julio Prestes Station, which hosted Glória Coelho; and the Museum of the Portuguese Language, the setting for Ronaldo Fraga's show. Trianon Park on Paulista Avenue hosted Flávia Aranha's collection. Campo de Marte was the stage for the Forca Studio show. The Museum of Contemporary Art at the University of São Paulo was the venue for Gustavo Silvestre, and the Competition gym hosted Uó by Marcelo SommeR. Angela Brito presented her show at the Centro Cultural São Paulo.

This edition's collections demonstrated technical refinement. They definitively incorporated regional handicrafts used creatively to evoke Brazilian culture. In the photos and text below, FashionUnited highlights the key moments.

Fabric and print composition

The catwalk featured cut-outs in different fabrics and denim with various washes. Leather with inserts of different shades was also prominent. There was even a combination of several second-hand pieces forming new outfits, where the focus was on repurposing.

Marina Bitu featured a mix of prints and straw fringing on a long dress Credits: ©Launchmetrics/spotlight
The entire look is composed of different shades of denim, with a wide silhouette at Martins Credits: ©Launchmetrics/spotlight
Dendezeiro used cut-outs in different coloured fabrics, forming a geometric design reminiscent of the Brazilian flag Credits: ©Launchmetrics/spotlight
A jacket formed by joining three different tops at Uó by Marcelo SommeR. The trousers feature different fabrics on the front and back. Total upcycling. Credits: ©Launchmetrics/spotlight

Crochet

Forgotten in past decades, crochet has not only been revived but has gained prominence. It appeared in complete looks or as subtle details. Combined with embroidery or used as a supporting element, it was always presented luxuriously. This was especially true when paired with bugle beads, beads and pieces made from a wide variety of materials.

The long dress was made with various colourful crochet threads at Ronaldo Fraga Credits: ©Launchmetrics/spotlight
A top, asymmetric skirt and clutch bag, all made from crochet at Ateliê Mão de Mãe Credits: ©Launchmetrics/spotlight
The crochet shirt has fabric appliqués, while the trousers feature small pleats like pintucks at Santa Resistência Credits: ©Launchmetrics/spotlight
Gustavo Silvestre innovates with sequins in various shapes, sourced from waste materials Credits: ©Launchmetrics/spotlight

Strips, rouleaux, yo-yos and patchwork

What was once just a detail has become a fundamental element. Loose strips offered different textures; rouleaux formed the shape of a jumpsuit; and giant yo-yos were joined together to create a dress. Everything is possible in this universe, including the combination of denim squares to form a complete look. For eveningwear, gathered fabrics created unusual volumes.

A dress with a net base and tied strips, presenting a different texture at Leandro Castro Credits: ©Launchmetrics/spotlight
Rouleaux strips form a jumpsuit at Sau Credits: ©Launchmetrics/spotlight
Giant yo-yos shape a dress at Foz Credits: ©Launchmetrics/spotlight
Denim patchwork folds shape a shirt and long trousers at Sou de Algodão Credits: ©Launchmetrics/spotlight
Satin gathers, secured by roses of the same fabric, add volume to the dress by Lino Villaventura Credits: ©Launchmetrics/spotlight

Lace and macramé

Regional lace appeared on garments, sometimes as a discreet detail and at other times more prominently. In some looks, it only detailed hems and borders, but it was present in almost every collection. Macramé featured in a few collections, usually in details.

A straw skirt and linen blouse with a lace yoke at Catarina Mina Credits: ©Launchmetrics/spotlight
Angela Brito discreetly incorporated lace into the top. Credits: ©Launchmetrics/spotlight
Lace hems and yoke on the trench coat by David Lee Credits: ©Launchmetrics/spotlight
A macramé waistcoat adds an original touch to Rafael Caetano's tailoring Credits: ©Launchmetrics/spotlight

Embroidery, ruching and appliqués

This season, embroidery was exuberant, appearing on brightly coloured jackets, with stones and even wood. Some designers worked with ruching and pleats. Appliqués of small flowers added lightness to more fluid shapes in lightweight fabrics and a different texture to leather. Brazilian stones appeared on the straps of beachwear pieces.

A jacket with exuberant colours in the embroidery. The tie moves from the collar to the waist at Dario Mittmann Credits: ©Launchmetrics/spotlight
A dress entirely embroidered with wooden beads at Flavia Aranha Credits: ©Launchmetrics/spotlight
Fabric flowers and petals on the diaphanous skirt and blouse by Bold Strap Credits: ©Launchmetrics/spotlight
Meticulous application of flowers made from leather pieces at Patrícia Vieira Credits: ©Launchmetrics/spotlight
Amir Slama used Brazilian stones on the bikini straps Credits: ©Launchmetrics/spotlight
Petal embroidery detailed the fabric of the Gloria Coelho dress Credits: ©Launchmetrics/spotlight
Weider Silverio featured ruched details on the skirt and blouse set Credits: ©Launchmetrics/spotlight

Tailoring

Precise tailoring appeared on the catwalks in wide, comfortable forms. It was colourful or exuberant, with feather appliqués combined with sparkle. At times, it was used functionally with zipped sections, allowing it to be transformed into another garment.

Wide trousers and vibrant colours at João Pimenta Credits: ©Launchmetrics/spotlight
Apartamento 03 applied feathers to the trousers and achieved precision in the jacket, made from a dazzlingly shiny fabric Credits: ©Launchmetrics/spotlight
Trousers that transform into shorts with the use of zips, at Forca Studio Credits: ©Launchmetrics/spotlight
The tailoring of the suit with an asymmetric collar flattered the female form at Fauve Credits: ©Launchmetrics/spotlight

Orange takes centre stage

After several seasons where vibrant tones were dominated by red, orange has arrived in various shades. It was present in most collections, bringing its positive and sunny vibes. We have selected two total orange looks to illustrate this.

A total look in neon orange at Normando Credits: ©Launchmetrics/spotlight
The colour orange highlights the satin of the À La Garçonne dress Credits: ©Launchmetrics/spotlight
In summary
  • The 30th anniversary edition of SPFW highlighted Brazilian culture through regional handicrafts and technical refinement in the collections presented.
  • Trends included fabric and print compositions, the revival of crochet, and the use of strips, rouleaux, yo-yos and patchwork as basic elements.
  • Regional lace, exuberant embroidery, detailed appliqués and precise tailoring were also highlights on the catwalks.
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Brazil
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