Style challenges, OOTDs and influencers: How fashion jumped on the TikTok trend

As the pandemic-induced lockdown weighed on the world and in-person interaction became mostly impossible, many depended on social media to connect with others. Though platforms like Instagram, Twitter and Facebook are often mentioned first, another player has recently placed these two in its shade - TikTok, the natural habitat of Gen Z. From lip syncs and polished dances to perfectly-styled teenagers dressing like their favorite cartoon characters, the Chinese app has it all.