The great escape: are outdoor runways the way of the future?

For half a year now Covid has challenged designers to figure out new ways to present their collections to maintain social distancing, and to reach international editors and buyers who are staying away from fashion weeks. While Moschino won the prize for cutest presentation with its puppet show runway during Milan Fashion Week, the outdoor runway as opted for by, among others, Burberry could be the most forward-thinking––and how better to honor the house’s 150-year history of outfitting Arctic explorers, mountaineers and British troops with its signature gabardine and waterproof trench coats than en plein air?