The story of Gucci: murder, sex and lots of fashion

Hardly any other fashion house has experienced as many ups and downs as Gucci in its hundred-year history. The main characters in this drama: Guccio Gucci, Maurizio Gucci, Tom Ford, Alessandro Michele - as well as sex, drugs, and scandals.

On the occasion of the centenary of the House of Gucci, explore the history of the Italian fashion brand, which really does have all the ingredients of a Shakespearean play. Before the film ‘House of Gucci’ hits cinemas in November, read up on the milestones of the house.

Use the arrows to navigate through the events or click on the timeline (in the grey bar) to find out more.