US label Coût de la Liberté launches website

Coût de la Liberté, the US label founded in February by former creative director and co-founder of True Religion, Jeff Lubell, has launched a website.

Shoppers can now go online to shop the California-based label’s woman’s line featuring 60 initial pieces and the men’s line featuring 35. The collection includes velvet bell bottoms, cowhide motorcycle jackets, rainbow patchwork fur coats, and shiny stretch leather, showcased in a campaign starring supermodel Stella Maxwell.

Price points range from denim at 430-630 dollars, blazers and jackets at 750-5,000 dollars, outerwear at 725-6,850 dollars and cashmere in the 900 dollar range. All are hand-crafted locally in California.

Coût de la Liberté, which translates to 'The Cost of Freedom', draws inspiration from music, the California landscape and a modern take on 70s flair.