What Lidl's 12.99 euro sneaker says about fast fashion's progress

Lidl has launched a pair of sneakers costing just 12.99 euros in some markets. Demand for the brightly-coloured trainers is so high that stock shortages and Lidl-mania have prompted its re-sale value to somewhere near 450 pounds, according to the Mirror. The phenomenon in question should not be the challenge of getting one’s hands on a pair, but rather why the high street is still pursuing the cheapest route to manufacturing goods.