Why activewear is gaining momentum

January is traditionally a good month for activewear, because of all the people eager to start their fitness goals for the new year. But the category is gaining momentum, leading market analysts to predict it will move beyond the “new year, new me” boost and establish itself as a strong category the whole year. Allied Market Research predicts the global activewear market to reach 547 billion US dollars by 2024. Here are three reasons why: