Hugo Lucchino takes the reins of Villa Noailles and confirms the 2025 Hyères festival
A new director has been appointed to lead Villa Noailles, the art center that hosts the annual Hyères International Festival of Fashion, Photography and Fashion Accessories. Following a unanimous jury decision on July 25, 2025, Hugo Lucchino will take over the role from Jean-Pierre Blanc. Lucchino, whose background includes extensive studies in art history, museology, and cultural management, is set to begin his new position in the fall of 2025.
Lucchino's professional experience includes serving as the administrative and financial director, and later secretary general, of Le Signe, the National Centre for Graphic Design in Chaumont. He was instrumental in helping the organization achieve its nationally recognized contemporary art center status. He also oversaw the renovation and expansion of the Palais Galliera, the City of Paris Fashion Museum. According to the official press release, his vision for Villa Noailles is "perfectly in line with the history, the region and the challenges" of the institution.
The next edition of the Hyères International Festival of Fashion, Photography and Fashion Accessories is scheduled to take place from October 16 to 18, 2025. The festival will run concurrently with the Design Parade, another event hosted at Villa Noailles. While previous editions of the festival had financial partnerships with brands like Chanel and Hermès, it remains unclear whether these partnerships are still in place.
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