Pepco names Antonio Gonzalo Bravo chief commercial officer

European discount retailer Pepco has appointed Antonio Gonzalo Bravo as chief commercial officer, as the business sharpens its focus on affordable clothing and general merchandise. Bravo announced his appointment in a LinkedIn post, highlighting the retailer’s value proposition and potential for growth.

“I am proud and delighted to announce that I have joined Pepco as Chief Commercial Officer,” he wrote. “After my first store visit in Sevilla, my hometown, I was impressed by the company: the prices, the quality on offer, and the entrepreneurial, positive spirit of the teams.”

Bravo also pointed to the company’s positioning around budget-conscious families: “Pepco has a clear purpose: bringing small moments of joy to families every day, even on a limited budget. I fully identify with this mission and I’m convinced of the potential of this project.”

Pepco sells clothing, homeware, toys and seasonal products through more than 4,000 stores across Europe. Its parent group has been simplifying its portfolio to prioritise the Pepco brand and higher-margin clothing and general merchandise, following the disposal of Poundland and an agreement to sell Dealz Poland.

The appointment comes amid improving trading. In its September update, Pepco reported like-for-like revenue growth of 5.9 percent, excluding fast-moving consumer goods, for the 51 weeks to September 20. It expected to end the financial year with approximately 4,260 stores, following around 250 net openings. The retailer is also developing its digital loyalty programme and improving clothing ranges, availability and visual merchandising to support further growth across its European markets.

This article was written with the assistance of AI.