Byan trials UK retail with a London pop-up

Spanish fashion brand Byan is opening a three-month pop-up in London to mark its first stand-alone retail presence in the UK.

The pop-up, located at 28 Henrietta Street in London’s Covent Garden, will run from November 12 until January 2026 and will bring the house’s “signature timeless designs” and high-quality Spanish craftsmanship to the UK.

The store will showcase the label’s new season autumn/winter 2025 collection, which includes plaid coats and jackets in 100 percent wool with cotton velvet detailing, mix and match tailoring, along with separates and dresses.

Andrea Moragues, founder and chief executive of Byan, said in a statement: “London has always been a city that inspires us, and we are thrilled to launch this pop-up store and connect directly with our UK customers.

“Covent Garden is renowned for its vibrant blend of heritage and modernity and so it felt like the perfect destination for us to launch our new Byan boutique.”

Moragues, a former interior architect, launched Byan in 2018, drawing inspiration from her travels and passion for design. Her move into fashion began when she collaborated with local tailors and designed her first garments, pieces that would later shape the essence of Byan, which was conceived on her return to Madrid as a homage to classic menswear tailoring with clean cuts and timeless designs.

The brand ethos is “to create slow fashion with an enduring appeal and prioritise product quality over quantity,” with each piece made in Spain, utilising small ateliers.

In September 2024, the brand opened its first flagship store in Madrid. The brand is also available in Liberty in London in the UK, as well as on its website. Prices range from 140 to 360 pounds.