Harrods welcomes Barena Venezia with new permanent corner

Retail

Barena Venezia to open a permanent corner at Harrods Credits: Barena Venezia

Automated translation

On November 1, Barena Venezia is opening a permanent corner at Harrods in London, introducing a retail concept that blends tradition, craftsmanship and contemporary elegance.

Barena Venezia was founded in 1993 by Sandro Zara, who brought in Massimo Pigozzo to create the brand's first collection. The brand has grown significantly season after season, expanding into womenswear in 2008 when Francesca Zara, Sandro's daughter, joined the family business as creative director and head designer of the womenswear line.

The London opening “marks an important milestone in the brand's journey, strengthening its growing international presence and bringing the essence of Venetian culture to one of the world's most prestigious retail destinations. It also represents the culmination of a long-standing and evolving partnership with Harrods, which began in 2017 and has since grown into a shared commitment to quality and timeless style,” a statement read.

The design pays homage to Venice's iconic maritime heritage. It draws inspiration from the “bricole”, the time-worn wooden posts traditionally used as mooring points in the Venetian lagoon, and from elements reminiscent of a ship's keel.

“This project represents the first step in a broader vision of immersive experiences,” said Davide Sambin Zara, chief commercial officer of Barena Venezia, in the note. “We are already working on other initiatives to follow and are actively pursuing the opening of our first retail store, a place where our ideas and our values can come to life beyond the garments themselves.”

This article was translated to English using an AI tool.

Barena Venezia

Harrods