Sweaty Betty to open its largest store in North of England this summer

Activewear and lifestyle brand Sweaty Betty has confirmed that it will open its largest retail store in the North of England this summer at Liverpool One on Peter’s Lane.

Set to open in June, the 2,600-square-foot store will mark Sweaty Betty’s debut in Liverpool and will feature the brand’s extensive range of women’s clothing, including leggings, outerwear and underwear, as well as accessories.

The store design will be a “fresh new concept,” explains Sweaty Betty in the press release, and will join its growing global presence in countries such as the US, Ireland, Germany, Hong Kong, Singapore and Canada.

Mark Smith, chief operating officer at Sweaty Betty, said: “As we continue to grow Sweaty Betty’s presence both nationwide and globally, we’re delighted to have secured this strategically important, Liverpool One location, for what will become our largest store in the North of England.

“We look forward to joining the community come summer, providing another fantastic activewear and lifestyle option for women across the city.”

Rob Deacon, senior asset manager at Grosvenor, added: “We’re constantly looking to enhance our offering at Liverpool One, anticipating and fulfilling the evolving requirements of our visitors, with best-in-class brands such as Sweaty Betty doing just that.

“We’re delighted to welcome the internationally renowned brand to our retail mix, and more specifically to Peter’s Lane, which has long been established as the region’s leading destination for premium lifestyle brands.”