Adidas news and archive

Adidas and Puma shares defy Lululemon disappointment

Looming high share losses at competitor Lululemon did not affect Adidas and Puma on Friday. While Adidas shares ended up 0.8 percent higher after a subdued start, Puma's share price was moderately above breakeven, at 0.4 percent. Meanwhile, Lululemon's share price was heading for a 17 percent slump in pre-market US trading due to a disappointing...

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Video: Adidas x Asos collection reinterpreted heritage for modern style

ASOS's design team reinterprets adidas' heritage for the modern ASOS customer. The collection features adidas stripes on summer separates in burgundy and neutrals with blue and green accents. Tracksuit sets, tops, and shorts are updated with crochet knits and bold graphics, designed to be paired with adidas trainers.

Fashion

Adidas apologizes to Mexican artisans for sandal design

Sportswear giant Adidas apologized to an Indigenous community in Mexico Thursday for using their traditional sandals as inspiration for a new design, after an outcry by officials and President Claudia Sheinbaum. Local authorities had complained that the Oaxaca Slip-On sandals were a "reinterpreted" model of huarache sandals, particularly one...

Featured

Fashion|Commentary

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...

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Business

Mexico seeks compensation from Adidas in cultural appropriation row

Mexico's government said Friday it was seeking compensation from Adidas, which is accused of cultural appropriation for bringing out sandals resembling traditional design from the southern state of Oaxaca. The Oaxaca Slip-On sandals were created by US fashion designer Willy Chavarria, who has Mexican heritage, but drew pushback from officials in...

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Business

US fashion industry faces historic price surge following reciprocal tariffs

The retail landscape in the United States underwent a dramatic shift on August 7 as the most comprehensive tariff increases since the 1930s took effect. Thursday saw the reciprocal tariffs come into effect under the Trump administration after months of delays, with most imports into the country being hit with a baseline 10 percent duty. But with...

Fashion

Mexican authorities accuse Adidas of cultural appropriation

Officials in the southern Mexico state of Oaxaca accused sportswear giant Adidas of cultural appropriation after the fashion brand debuted sandals similar to a traditional design from the region. The Oaxaca Slip-On sandals were created by American fashion designer Willy Chavarria, who has Mexican heritage, but drew pushback from both state and...

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Business

Customs uncertainty pushes Adidas share price down

Customs uncertainty and uncertain end markets are impacting Adidas' performance and putting pressure on the sportswear manufacturer's share price. Shares fell by more than seven percent in the DAX after the release of the company's quarterly figures. The group did not raise its forecast for operating profit (EBIT) this year, according to...

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Business

Adidas Q2 2025 profit surges, sales impacted by currency exchange

German sportswear provider Adidas AG continued its growth trajectory in the second quarter of the 2025 financial year. On Wednesday, the group announced an unexpectedly significant increase in profits. However, sales performance was impacted by negative currency effects. Negative currency effects impact sales performance In the months from April...

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Business

Adidas business continues to perform well – tariffs in focus

Adidas is currently on a roll. The brand with the three stripes is enjoying consistently high demand. Sales are increasing by double digits despite the current challenging environment. Adidas is particularly successful with its retro styles. "Samba, Gazelle" and "Stan Smith" are bestsellers worldwide. The first quarter performed better than...

Fashion|In Pictures

Adidas launches swimwear collection with Tom Daley

German sportswear brand Adidas has launched a knitting-inspired swimwear collection in collaboration with British champion diver and long-term partner Tom Daley. The four-piece swimwear collection blends Daley’s “bold and confident personal style with his passion for knitting,” and features an adjustable thin-strapped swimsuit, two-piece bikini,...

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Business

Tepid efforts dominate when it comes to corporate climate action

None of 55 major global companies achieved a high or even reasonable integrity in regards to their climate strategies. This is what the 2025 Corporate Climate Responsibility Monitor (CCRM) found out. The report analyses the climate strategies of 55 major global companies and evaluates the transparency and integrity of their climate pledges. It...