Adidas Originals news and archive

Adidas opens two flagship stores in LA to foster deeper local connection

It is never too early to plan. At least that appears to be the approach of sportswear giant Adidas, which has taken to Los Angeles to open two flagship stores well ahead of the city’s upcoming Olympic Games. At the new 8428 Melrose store in West Hollywood, a 5,390 square foot space has been designed by Adidas’ in-house creative team, who...

FashionFeatured

Unexpected collaborations spotted at NYFW SS25

With so many eyes from all corners of the industry analyzing what is being presented on the catwalk during New York Fashion Week (NYFW), many designers use this moment in the spotlight to unveil a new collaboration or partnership. Over the years, the art of collaboration has proven to be a highly effective marketing strategy, particularly in...

Fashion

Adidas celebrates heritage styles in latest campaign

Adidas is banking on its cultural legacy as it spotlights a series of heritage sneakers in its latest campaign. Adidas Originals pays homage to the brand's iconic footwear styles, the Gazelle, Samba, and Handball Spezial, which have held cultural significance across generations, with some like the Samba, having made a big comeback in the last...

Fashion|In Pictures

Adidas announces global partnership with Edison Chen

Sportswear brand Adidas is teaming up with Edison Chen, founder and creative director of Hong Kong-based streetwear label CLOT, after unveiling the inaugural collection during Shanghai Fashion Week. In a statement, Adidas said that the Adidas Originals by Edison Chen global partnership marks the designer’s return to the brand to begin “a new era...

Fashion|In Pictures

Adidas Originals launches first-ever US college sneaker collection

Adidas Originals has unveiled its first-ever footwear collection customised for five National Collegiate Athletic Association (NCAA) partner colleges in the US to tie in with the start of the college American football season. The Adidas Originals ‘Rivalry’ collection features officially licensed colourways for five NCAA schools, Grambling State...

Fashion|In Pictures Featured

Adidas Originals launches inaugural NFT wearables collection

Adidas Originals have unveiled its debut collection of blockchain-based virtual wearables, as it looks to strengthen its “community-based, member-first,” open metaverse strategy. Housed under a new ‘Virtual Gear’ product category, the 16-piece limited collection of virtual wearables will be released as non-fungible tokens (NFTs) on...

Fashion|In Pictures

Adidas celebrates German innovation with Rimowa

Adidas Originals is teaming up with luxury luggage brand Rimowa on a special-edition collaboration that celebrates German innovation. The two German brands have created a two-piece cross-category collection featuring Rimowa’s first-ever aluminium backpack and the utilitarian-designed Adidas NMD_S1 sneakers aimed at “urban explorers seeking to...

Fashion|In Pictures

Adidas Originals unveils collaboration with Sporty & Rich

Adidas Originals has unveiled its inaugural collaborative collection with Los Angeles-based label Sporty & Rich, which launches on November 22. Inspired by Sporty & Rich’s intrinsic ethos of wellness and self-care, the collection features elevated takes on iconic Adidas footwear and apparel looks, while drawing on vintage sportswear references....

Fashion|In Pictures

Adidas Originals and Sean Wotherspoon launch Hot Wheels collection

Adidas Originals has collaborated with Los Angeles-based designer Sean Wotherspoon on an automotive memorabilia apparel, accessories and footwear collection that brings Hot Wheels to life. The race-inspired unisex collection features a race jacket, long-sleeve mesh T-shirt, cotton tee, trail shorts, a bucket hat and a reversible tote bag all...

Fashion|In Pictures

Adidas and Craig Green unveil new trainers

Adidas Originals and Craig Green have unveiled a new trainer that celebrates performance construction and the sportswear brand’s design heritage. British designer Green has updated the Adidas’ 1988 Squash, a trainer built for swift and nimble movement, and reconsidered the shoe for the 21st century using a transparent mesh upper, exposing and...

Fashion

Adidas builds on Mr Bailey partnership with new collaboration

Sportswear giant Adidas Originals has revealed a new ongoing partnership with Mr Bailey, building on its previous collaboration with the designer back in 2020. The duo will be working together on reimagining the brand’s Trefoil Ozworld pieces. For the project, Mr Bailey, who is the founder of London-based footwear studio Concept Kicks, will be...

FashionFeatured

Adidas jumps into the metaverse with first NFT launch

German sportswear giant Adidas is the latest brand to step into the metaverse with the launch of its first NFT (non-fungible token) drop of digital and physical products. Adidas Originals has linked up with big names in the NFT community - Bored Ape Yacht Club, gmoney and the team behind Punks Comic for the release. The NFTs - which go on sale...