Animal Crossing news and archive

H&M debuts virtual all vegan collection in Animal Crossing

H&M has debuted a virtual all vegan collection and fashion via Nintendo’s animal crossing. This collection follows the successful launch of H&M Looop Island. The new collection is comprised of womenswear and menswear from the upcoming Innovation “Co-Exist Story” an animal-friendly fashion collection. The virtual fashion pieces will launch...

Culture

Ted Baker built Animal Crossing island to preview AW21 collections

In its first exploration of the gaming market, fashion brand Ted Baker has taken to Nintendo’s Animal Crossing: New Horizons to showcase its autumn/winter 2021 collection and present a virtual brand experience. Created in collaboration with visual artist and gamer Kara Chung, players are able to walk through and explore the brand’s specially...

FashionFeatured

H&M names Maisie Williams as global sustainability ambassador

Retail chain H&M has named actor Maisie Williams as its global sustainability ambassador to “help lead a worldwide initiative towards a more sustainable fashion future”. In a statement, H&M said that Williams would be joining the brand throughout the year to drive change in fashion in the virtual world and real life. The retailer said it hopes...

Retail

Klarna creates virtual shopping experience via Nintendo's Animal Crossing

Klarna is expanding its horizons to reach shoppers through new, digital channels. The alternative payment solutions provider has created a virtual pop-up store that will be available within Nintendo's Animal Crossing video game for a limited time. The Animal Crossing pop-up demonstrates Klarna's use of innovative retail activations to engage...

Fashion

Cath Kidston brings its vintage chic designs to Animal Crossing

Cath Kidston has become the latest fashion brand to bring its collections to the world of Animal Crossing: New Horizons. The British fashion and lifestyle label has made a selection of its vintage chic designs across fashion and furnishing available on Nintendo’s popular social simulation game. The prints are available to download via a QR code...

Fashion|IN-DEPTH Featured

From Animal Crossing to esports: How fashion met gaming

While the mash-up between the gaming and fashion worlds is by no means new, the relationship between the two industries has undeniably been growing in recent years. Now, from fast-fashion giants to storied luxury houses, it seems everyone wants a piece of the digital pie. It’s perhaps unsurprising that fashion is embracing the world of gaming...

Fashion

Reference Festival Berlin presents first-ever Animal Crossing fashion show

As people around the world were stuck at home during lockdown, they took up gaming to cure their boredom. But instead of shooter or sports games, a different type of game has caught the interest of many: Nintendo’s Animal Crossing. The video game is currently experiencing its nostalgia-driven comeback, since its initial debut launch almost 20...