AR news and archive

Study reveals that next gen shoppers are ready for AI, AR and robots

Global payments and shopping service Klarna released data last week that reveals how retailers will need to adapt to win customers in the future - that means investing in artificial intelligence (AI), augmented reality (AR) and robots, which according to the study “are likely to dominate the in-store and online landscape”, especially fashion...

Retail

Coach unveils interactive AR experience at New York store

Luxury brand Coach has expanded its efforts in augmented reality (AR) with an experience unveiled at its Soho New York store encouraging shoppers to digitally “try” its Tabby Bag. For the activation, the label teamed up with AR tech company Zero10, which developed an in-store AR Mirror and AR Storefront, the latter of which debuted for the first...

Business

Snap introduces new solution to help businesses integrate AR

Social media giant Snap has launched a new enterprise solution designed to aid businesses in integrating augmented reality (AR) features into their owned and operated channels. The AR Enterprise Services (ARES) offer will specialise in retail companies, with the first to already have been involved being Princess Polly, Gobi Cashmere and Goodr....

BusinessFeatured

Perfect Corp FY revenue up, but losses widen

Perfect Corp, a company that provides augmented reality (AR) and artificial intelligence (AI) Software-as-a-Service (SaaS) for global beauty and fashion businesses, has reported an increase in revenue but widening losses in its most recent full-year report. In the 12 months to December 31, the company’s revenue increased 16 percent to 47.3...

BusinessFeatured

Are virtual try-ons the future of retail?

The retail landscape is undoubtedly evolving alongside the ever-adapting consumer, and with it has come the inevitable technological developments that intersect with the interests and behaviours of younger generations. One of these components is that of virtual try-ons – also known as VTOs – which have not only started to take ownership of the...

Fashion |In Pictures Featured

Inside Vogue x Snapchat’s AR fashion exhibition

Snapchat has teamed up with British Vogue for an immersive augmented reality (AR) exhibition featuring exclusive concepts from Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Versace and Thebe Magugu. The ‘Vogue x Snapchat: Redefining the Body’ exhibition has been curated by Vogue’s editor-in-chief Edward Enninful to illustrate how AR can...

Fashion

London Fashion Week’s phygital fashion show looks to highlight AR clothing

A phygital fashion show that took place during the ongoing London Fashion Week has looked to herald in an era of digital fashion for the event. Talent support programme On/Off partnered with Brand New Vision (BNV) for the mixed-reality show, hosting a number of designers who showcased collections of digital wearables. On entering Swiss Church...

FashionFeatured

AR collections and NFT runways: Digital fashion takes over New York Fashion Week

While the world of digital fashion may be making significant changes to the way in which brands and designers communicate with their consumers, it is yet to have been fully absorbed into physical fashion weeks. In fact, this AW23 edition of New York Fashion Week may have been one of the first where the concept really had a place in the...

Retail

Marks & Spencer trails in-store virtual try-on feature for Jaeger

Marks & Spencer has joined the increasing line up of retailers getting in on the virtual try-on (VTO) trend after it launched a new partnership with Zyler to introduce the experience in two of its stores. The retailer worked with VTO solutions provider Zyler on bringing the in-store feature to its Oxford Circus and Harrogate branches, where it...

BusinessFeatured

Inclusive design to exclusive communities: What to expect from digital fashion in 2023

Digital fashion continues to be at the centre of discussion within the industry. However, its swift evolution over the course of 2022 has seen it expand beyond virtual clothing collections and gaming collaborations. As this sector proceeds into new realms, FashionUnited has assembled some trends in the digital fashion industry that could be...

Business

H&M introduces garments wearable through AR to app

H&M has revealed a number of new augmented reality (AR) features on its mobile app that will allow shoppers to try on and wear three one-of-a-kind garments using their camera. The feature comes as part of a partnership with Snap, an AR camera lens tech developer, which will also allow its users to view the products on its own social media...

Business

Avon to implement virtual try-on shopping experience via Perfect Corp.

Avon is set to launch a virtual try-on online (VTO) shopping experience in nine of its initial markets, including the UK, through a collaboration with artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech provider, Perfect Corp. The feature will allow Avon shoppers to try on around 400 makeup products, from lips, eyes...