Artificial Intelligence news and archive

Video: AI brings together international leaders in “Runway of Power”

Imagine a catwalk where Elon Musk, Pope Francis, Kim Jong-un, Putin or Barack Obama become models in a virtual fashion show that blurs the boundaries between the real and the digital. This concept is the essence of "Runway of Power", a video created with the artificial intelligence tools Midjourney and Luma Labs. The piece showcases the...

Background

From design, supply, distribution, marketing to retail: How AI is being used in the fashion industry

Attention fashion brands and retailers: how you can use Artificial Intelligence to make your business more intelligent and/or efficient “Artificial intelligence (AI) can make the fashion industry smarter,” said Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion and specialist in new technologies and their...

Business

Asos teams up with Microsoft to expand AI capabilities

Online fashion retailer Asos has signed a new three-year partnership deal with technology giant Microsoft to support “operational excellence” through artificial intelligence (AI). Asos said its agreement with Microsoft would drive forward “operational excellence, efficiency, and data-driven decision-making,” and would expand its use of Microsoft...

FashionFeatured

Mango debuts first AI-generated campaign

Forget for one moment the complex interplay between technological advancement and traditional creative processes in the fashion industry, and have a look at Mango’s first AI-generated campaign. The Spanish high street giant has shrugged off any concerns about AI potentially homogenising fashion imagery, unveiling an AI-generated campaign for its...

Business

Shein partners with Ntx Group to leverage AI capabilities for even faster speed to market

Chinese fast-fashion giant Shein has partnered with Ntx Group to further accelerate its design and production processes by leveraging artificial intelligence (AI). A global textile innovation and solutions company, Ntx has implemented AI into its design, planning, and production capabilities and is among the preferred suppliers for sports and...

Business

The Shirt Dandy adds new AI functions in collab with Tailoor by Successori Reda

The Shirt Dandy, the Viennese start-up that manufactures customised shirts for men in India, has deepened its strategic partnership with Tailoor. Tailoor is the software arm of Italian wool mill Successori Reda S.p.A, an AI-driven phygital platform. The collaboration aims to bring innovative AI capabilities to the Indian market. Reda and Tailoor...

Business|Beauty

Dove commits to never using AI to represent “real beauty”

Skincare brand Dove states that artificial intelligence (AI) is threatening the representation of real beauty, and it commits to never using AI to represent real women in its adverts. The pledge comes as the Unilever-owned brand celebrates 20 years of its ‘Campaign for Real Beauty,’ where it challenges society, media, and the beauty industry to...

Business

Why is the New York Times suing ChaptGPT

There is little dispute that ChatGPT can be a valuable tool for fashion journalists, marketers, designers and a whole spectrum of industry professionals. Despite the prompt lacking a thorough understanding of fashion facts and nuances - ‘recollections vary’ here too - there are many time-saving tasks from ideation and brainstorming to content...

RetailFeatured

A more personal customer approach: 5 tips for a better online shopping experience

Due to the Corona crisis, purchases are increasingly shifting to the internet. This increases the competition among online retailers. So how can the shopping experience be designed in such a way that customers are happy and shops are successful? The current situation contributes to the digitisation of retail at an enormous rate. Online shops...

Retail

Amazon Fashion launches AI-powered StyleSnap

Amazon introduced its latest innovation in select markets today. The retail giant's fashion category has integrated a feature called StyleSnap to its app to change the way consumers discover clothing online. StyleSnap is powered by AI, using machine learning to find clothing and styles by analyzing a photo. Users simply need to upload a photo to...

Business

AI outfitting and styling platform Stylitics gets 15 million dollars in funding

AI-powered visual merchandising and outfit recommendation platform Stylitics has closed a 15 million dollar Series B round of funding, bringing its overall funding to 21 million dollars. Money from the round, which was led by growth equity firm PeakSpan Capital with participation from Trestle LP, will help the company “grow its sales and...

Fashion|INTERVIEW Featured

AI in fashion: Interview with VP of Inspire and Engage at Zalando

The role of Artificial Intelligence (AI) in the fashion industry, and the wider commerce sector, is growing rapidly. According to a January study from the Capgemini Research Institute, the technology - which Capgemini predicts could save retailers as much as 300 billion dollars (235 billion pounds) - was being used by over a quarter (28 percent)...