Artificial Intelligence news and archive

H&M turns to AI ‘digital twins’ in new campaign, as fashion grapples with blurred realities

Fast‑fashion giant H&M has become the latest retailer to put artificial intelligence at the centre of its marketing, releasing a campaign that replaces flesh‑and‑blood models with photorealistic “digital twins” posed against stylised backdrops of cityscapes. The first tranche of images, unveiled on 2 July, forms part of a broader experiment the...

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Business

'Meta's AI advertising platform': Personalisation and targeting takes centre stage

Meta owner, Mark Zuckerberg (owner of Facebook, Instagram and WhatsApp), is focusing on AI advertising. The company is reportedly working on an artificial intelligence-based advertising platform that will allow advertisers to more easily personalise adverts and target them to a specific audience. The Wall Street Journal first reported this....

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Business

Trying on clothes with your own photo and price alert: Google expands AI functions within shopping

Google is expanding its AI functions within Shopping. Users will soon be able to not only search for and buy products, but also virtually try on clothing using their own photo and track price changes of products. Lilian Rincon, vice-president of product management at Google, announced this in a recent news report. Summary • Google is expanding...

Featured

Retail

Will ChatGPT's new shopping feature boost impulse buying?

As artificial intelligence weaves its way into the fabric of daily life, new technologies and features have taken a decidedly retail turn. OpenAI's unveiling of ChatGPT's new shopping feature, embedded within its GPT-4o and 4o-mini models, marks a significant evolution in how consumers might discover and ultimately acquire goods, including those...

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Fashion

Skechers’ AI shop assistant is friendly, chatty—and watching what you wear

The physical store is not dead, but it is being reprogrammed. Skechers, the U.S. footwear company known less for fashion cachet than for functional comfort, is attempting a digital leap forward with the launch of Luna—an AI-powered retail assistant installed at its new flagship in Singapore’s Punggol Coast Mall. Described as a “personal stylist,...

Fashion

H&M to create 'twins' of models with AI: "The possibilities are almost endless"

H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...

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Business|Beauty

IBM and L’Oréal partner to leverage AI to advance sustainability

Global beauty company L’Oréal is collaborating with IBM to leverage the technology giant’s generative artificial intelligence (GenAI) to advance the creation of sustainable cosmetics. In a statement, the two companies said they will work together to build the first AI model that will uncover “new insights in cosmetic formulation data,...

Video

Video: AI brings together international leaders in “Runway of Power”

Imagine a catwalk where Elon Musk, Pope Francis, Kim Jong-un, Putin or Barack Obama become models in a virtual fashion show that blurs the boundaries between the real and the digital. This concept is the essence of "Runway of Power", a video created with the artificial intelligence tools Midjourney and Luma Labs. The piece showcases the...

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Background

From design, supply, distribution, marketing to retail: How AI is being used in the fashion industry

Attention fashion brands and retailers: how you can use Artificial Intelligence to make your business more intelligent and/or efficient “Artificial intelligence (AI) can make the fashion industry smarter,” said Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion and specialist in new technologies and their...

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Business

Asos teams up with Microsoft to expand AI capabilities

Online fashion retailer Asos has signed a new three-year partnership deal with technology giant Microsoft to support “operational excellence” through artificial intelligence (AI). Asos said its agreement with Microsoft would drive forward “operational excellence, efficiency, and data-driven decision-making,” and would expand its use of Microsoft...

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Fashion

Mango debuts first AI-generated campaign

Forget for one moment the complex interplay between technological advancement and traditional creative processes in the fashion industry, and have a look at Mango’s first AI-generated campaign. The Spanish high street giant has shrugged off any concerns about AI potentially homogenising fashion imagery, unveiling an AI-generated campaign for its...

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Business

The Shirt Dandy adds new AI functions in collab with Tailoor by Successori Reda

The Shirt Dandy, the Viennese start-up that manufactures customised shirts for men in India, has deepened its strategic partnership with Tailoor. Tailoor is the software arm of Italian wool mill Successori Reda S.p.A, an AI-driven phygital platform. The collaboration aims to bring innovative AI capabilities to the Indian market. Reda and Tailoor...