Asos news and archive

Asos partners with TrusTrace for source-to-product transparency

British online retailer Asos has entered into a strategic partnership with digital traceability platform TrusTrace. This will help the company enhance its supply chain transparency and resilience, strengthen its risk management and support compliance across its global value chain. The partnership is part of the online retailer’s Fashion with...

Video

Video: Adidas x Asos collection reinterpreted heritage for modern style

ASOS's design team reinterprets adidas' heritage for the modern ASOS customer. The collection features adidas stripes on summer separates in burgundy and neutrals with blue and green accents. Tracksuit sets, tops, and shorts are updated with crochet knits and bold graphics, designed to be paired with adidas trainers.

People

Asos appoints Natasja Laheij as new chair

E-commerce retailer Asos has named Natasja Laheij as its new chair, a role she will take up from the publication of FY25 year end results. She succeeds Jørgen Lindemann, who will step down from the board following a handover period at the end of his current term. Laheij joined the Asos board as an independent non-executive director in April...

Retail

Asos launches loyalty programme for UK customers

E-commerce retailer Asos has launched a new loyalty programme for UK customers offering benefits and experiences to those who sign up. Dubbed ‘Asos.World’, the programme’s official launch follows what the company said was a “successful trial” that began in March. Customers can sign up to four tiers: Stylist, which is free to join; Curator, for...

Retail

Asos continues push in the US with Fourth of July weekend activation

British online retailer Asos is continuing to drive growth and brand awareness in the US with a new retail activation for the Fourth of July weekend at The Surf Lodge in Montauk, New York State. The activation, in collaboration with Nylon’s residency at The Surf Lodge, will run from July 2 to 6 and offer a curated selection of summer-ready...

People

Asos announces CFO transition: Aaron Izzard to replace Dave Murray

Online fashion retailer Asos has announced a significant leadership transition set to take effect on July 1, 2025, with Aaron Izzard stepping into the role of chief financial officer and executive director. He succeeds Dave Murray, who will be departing the company to pursue new opportunities after a handover period. This strategic appointment...

Retail|In Pictures

In Pictures: Inside Asos' first US pop-up store in New York

Asos is venturing further over the Atlantic. Over the weekend, the British e-tailer inaugurated its first-ever US pop-up store in New York City, which it will temporarily call home until June 22. Located at 120 Wooster Street, SoHo, the ‘Summer, Styled by Asos’ pop-up features an edit of the brand’s SS25 collection for women and men over two...

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Business

Topshop's comeback: New retail strategy and online presence

Topshop, the well-known British fashion brand, is set to make a significant comeback, planning to reintroduce physical stores and launch dedicated websites for Topshop and Topman later this year. This marks a shift from being online-only since ASOS acquired it in 2021. In 2021, following the collapse of its previous owner, Arcadia, ASOS bought...

Fashion

Asos reintroduces support programme for next generation brands

Online platform Asos has announced the return of its Asos Supports platform, a programme dedicated to supporting the next generation of creative talent in fashion and culture. In its expanded format, the initiative intends to uplift emerging brands through funding, collaborations and mentorship; build creative and cultural partnerships with...

Retail

InPost and ASOS launch nationwide next-day locker delivery service

InPost UK has entered into an exclusive partnership with online fashion retailer ASOS to launch a nationwide next-day delivery service to lockers, marking a development in out-of-home (OOH) e-commerce logistics in the UK. The new service allows ASOS customers to select next-day delivery to InPost's network of over 16,000 lockers and parcel shops...

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Business

Topshop confirms return to high street via wholesale partners

The relaunch of Topshop and Topman (TSTM) is continuing to unravel. This time, it appears the brands’ current part owner, Asos, has confirmed a possible return to the high street. Yet, while many fans of the brands were hoping for a standalone store, it seems that a different approach is being taken first. In the e-tailer’s latest financial...

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Business

Asos reports profitability turnaround in H1 2025

UK-based online fashion retailer Asos has announced a significant turnaround in profitability for the first half of fiscal year 2025, showcasing the early success of its new commercial model implemented over the past two years. The company reported a positive adjusted EBITDA increase of approximately 60 million pounds year-on-year in the first...