Asos news and archive

Frasers Group edges closer to 30 percent stake in Asos

Sports Direct’s parent company is getting closer to securing a 30 percent stake in Asos. According to a regulatory filing, Frasers Group now holds a 29.26 percent stake in the e-commerce company. The retail group, founded by Mike Ashley, has been quietly upping its control over Asos since 2022, when it initially snapped up a 5.1 percent stake,...

People

Asos appoints Natasha Jeffers as managing director of global trading

British online fashion retailer Asos has announced the appointment of Natasha Jeffers to the newly created role of managing director of global trading. Jeffers will oversee the global profit and loss (P&L) statement for the company across the UK, the US, the EU, and the rest of the world. Her remit includes regional trading, pricing and...

Fashion

Asos launches modest wear label Iyal

E-commerce giant Asos is expanding its presence in modest wear with the launch of the dedicated label, Iyal. The brand is debuting with a collection of 64 styles spanning occasion wear, tailoring and everyday pieces. This includes ruffled or caped dresses, coordinated sets, skirt suits, and matching hijabs in both plain and statement prints. A...

People

British co-founder of fashion giant Asos dies in Thai balcony fall

A British co-founder of online fast fashion retail giant Asos has died in Thailand after falling from a high-rise balcony, police said on Friday. Quentin Griffiths, 58, fell from the 17th floor of an apartment building in the seaside resort city of Pattaya on February 9, local law enforcement told AFP. "The motive is still being investigated,"...

Retail

Asos launches hybrid virtual try-on via its app

E-commerce giant Asos has introduced a new hybrid virtual try-on feature for shoppers using its IOS app with the goal of providing users with a more personalised experience. Launched in partnership with AI fashion platform AIUTA, the feature will initially allow shoppers to digitally try-on 10,000 products via either an image they uploaded...

Retail

Major retailers launch unified framework and digital tool to streamline compliance

How can fashion companies fulfil sustainability and supply chain data demands without duplicating data or significant administrative burden, especially for small and medium enterprises (SMEs)? Seven major retailers and nonprofits Cascale and Fair Wear have co-developed and launched a unified self-assessment questionnaire as well as a free...

Fashion

Topshop launches European site across 23 countries

Topshop is continuing its rollout, this time on the digital front. The British brand has now introduced a dedicated European website, launched across 23 EU countries. The Shopify-based platform offers curated edits, new collections, hero categories, and seasonal drops, expanding the availability of its refreshed identity. The EU platform serves...

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Business

Asos adds Noughts & Kisses to brand portfolio

E-commerce giant Asos has reportedly acquired Noughts & Kisses and is preparing to launch the fashion brand on its site later in 2026. The news was confirmed to Drapers by Noughts & Kisses founder Jemma Bramley, who said the retailer’s customer “aligns closely” with Asos’ own. “Asos is the perfect next step for us because it expands our reach...

Retail

Asos opens 'Winter Wonderland' pop-up in SoHo, NYC

Global online retailer Asos is hosting a special winter pop-up in New York City to promote a curated edit of its festive collection. Running from December 5 to December 21, the ‘Winter Wonderland’ pop-up at 182 Spring Street in SoHo includes pieces from the Asos Design, Arrange, Asos Collective, and the relaunched Topshop and Topman brands. Asos...

People

Jon Kamaluddin joins Asos board, set to chair audit committee

Asos Plc has announced the appointment of Jon Kamaluddin as an independent non-executive director, effective December 1, 2025. Kamaluddin will assume the role of chair of the audit committee and will also join the remuneration committee, the online fashion retailer said in a press release. Bringing more than 20 years of international retail,...

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Business

Asos FY25 profitability improves but revenues decline

Asos reported a step forward in its multi-year turnaround as the Group delivered substantial improvements in profitability, stock efficiency and cost discipline during the 52 weeks to 31 August 2025, despite softer consumer demand and a deliberate pullback on low-quality orders. The company posted an adjusted loss before tax of 98.2 million...

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Business

Asos strengthens balance sheet with new five-year loan facility

Asos today announced the successful refinancing of its asset backed loan facility into a secured term loan and delayed draw term loan (DDTL) with a new syndicate of private lenders. The refinancing delivers materially improved financial terms, providing 87.5 million pounds in additional liquidity headroom, enhanced flexibility over an extended...