Asos news and archive

Asos launches Reign Studio following scaleUP incubator win

UK-based online retail platform Asos has announced the launch of British lingerie and swimwear brand Reign Studio, winner of the second cohort of its scaleUP incubator programme. Developed in partnership with the UK-based initiative (Fashion) Minority Report, scaleUP supports global majority-owned fashion brands facing barriers to entry and...

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Retail

Latest Asos and Adidas collaboration to take centre stage in four-day Paris pop-up

E-commerce giant Asos is teaming up with Adidas Originals for the duo's fifth collaborative collection, which this time will be at the centre of a four-day pop-up experience at the sportswear brand's Paris Champs-Élysées store, running from October 16 to 19. The event, which will showcase Collection 05, extends the partnership's physical retail...

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Business

Asos confirms cyber attack: What to know

E-commerce giant Asos has confirmed it was hit by a cyber attack after thousands of customers received a threatening notification through its app on Tuesday, initially leaving the nature and extent of the incident unclear. The online fashion retailer has now said the notification was unauthorised and resulted from activity involving third-party...

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Business

Asos shares drop over 11 percent after reported cyberattack

Asos shares, traded under ticker ASC on the London Stock Exchange, have dipped more than 11 percent as of Tuesday at 12h20 GMT, following reports of a cyberattack. Thousands of Asos app users received a push notification titled “Asos Hacked” on Tuesday, accompanied by a message seemingly directed to the company’s management. “Dear Asos DPO and...

Fashion

Asos launches debut adaptive fashion line

UK online retailer Asos has launched Asos Adaptive, the brand’s first adaptive clothing collection aimed at disabled consumers. Developed in partnership with accessibility consultancy Tilting the Lens and co-created alongside disabled individuals, the 51-option range includes womenswear, menswear and curve styles. In research conducted by Asos...

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Business

Asos returns to GMV growth in Q4 and exceeds EBITDA guidance for FY26

UK online fashion retailer Asos has released a trading update for the financial year ended August 30, 2026, reporting a return to gross merchandise value (GMV) growth in the fourth quarter and adjusted earnings before interest, taxes, depreciation and amortisation (EBITDA) above the midpoint of its guided range of 150 million to 180 million...

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Asos appoints Law Roach as first stylist in residence

UK online retailer Asos has appointed Law Roach as its first stylist in residence. In the new role, the image architect will work closely with the brand to help shape its fashion point of view through styling. Roach will bring his approach to styling and cultural storytelling to the brand by collaborating with its internal teams. Customers will...

Fashion

Consumers want fashion retailers to offer more guidance, Asos research finds

Fashion consumers may have more access to trends and products than ever, but new research commissioned by Asos suggests retailers are facing a different challenge of how to help shoppers understand what to do with all that choice. A survey of 1,952 UK consumers found that 67 percent turn to social media for fashion inspiration, yet 68 percent...

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Asos names former Primark director Jon Bennett to lead menswear product

Asos has chosen a new menswear product director for its Asos Design line. Jon Bennett will take the job. as announced today by the UK company. According to a statement from the brand, Bennett will work across product, brand and creative to sharpen the identity of Asos Design menswear and support the next phase of sustainable growth. “Jon’s...

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Asos VPs of customer and technology step down

Two Asos executives are reportedly stepping down from their respective positions as the British e-tailer continues to execute a long-standing turnaround strategy. According to Drapers, executive vice president of customer and commercial Ben Blake and executive vice president of technology Przemek Czarnecki will exit the company from August 31,...

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Asos welcomes back Lizzie Jones as global head of trading

UK e-commerce platform Asos has appointed Lizzie Jones as its new global head of trading. Jones returns to the fashion retailer after a 20-year departure, following an extensive career at US technology giant Amazon. In the new role, Jones will be responsible for leading global trading across market trading, digital trading, and onsite content...

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Asos creates new style dilemma director role

Online fashion retailer Asos has appointed Rina Lipa as its style dilemma director to help “customers solve everyday style dilemmas”. In the newly created role, the British model, actress and dancer, and younger sister to global popstar Dua Lipa, will help answer fashion’s most-asked question: “What to wear to…?”. Lipa’s answers to style...