Asos news and archive

Asos launches loyalty programme for UK customers

E-commerce retailer Asos has launched a new loyalty programme for UK customers offering benefits and experiences to those who sign up. Dubbed ‘Asos.World’, the programme’s official launch follows what the company said was a “successful trial” that began in March. Customers can sign up to four tiers: Stylist, which is free to join; Curator, for...

Retail

Asos continues push in the US with Fourth of July weekend activation

British online retailer Asos is continuing to drive growth and brand awareness in the US with a new retail activation for the Fourth of July weekend at The Surf Lodge in Montauk, New York State. The activation, in collaboration with Nylon’s residency at The Surf Lodge, will run from July 2 to 6 and offer a curated selection of summer-ready...

People

Asos announces CFO transition: Aaron Izzard to replace Dave Murray

Online fashion retailer Asos has announced a significant leadership transition set to take effect on July 1, 2025, with Aaron Izzard stepping into the role of chief financial officer and executive director. He succeeds Dave Murray, who will be departing the company to pursue new opportunities after a handover period. This strategic appointment...

Retail|In Pictures

In Pictures: Inside Asos' first US pop-up store in New York

Asos is venturing further over the Atlantic. Over the weekend, the British e-tailer inaugurated its first-ever US pop-up store in New York City, which it will temporarily call home until June 22. Located at 120 Wooster Street, SoHo, the ‘Summer, Styled by Asos’ pop-up features an edit of the brand’s SS25 collection for women and men over two...

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Business

Topshop's comeback: New retail strategy and online presence

Topshop, the well-known British fashion brand, is set to make a significant comeback, planning to reintroduce physical stores and launch dedicated websites for Topshop and Topman later this year. This marks a shift from being online-only since ASOS acquired it in 2021. In 2021, following the collapse of its previous owner, Arcadia, ASOS bought...

Fashion

Asos reintroduces support programme for next generation brands

Online platform Asos has announced the return of its Asos Supports platform, a programme dedicated to supporting the next generation of creative talent in fashion and culture. In its expanded format, the initiative intends to uplift emerging brands through funding, collaborations and mentorship; build creative and cultural partnerships with...

Retail

InPost and ASOS launch nationwide next-day locker delivery service

InPost UK has entered into an exclusive partnership with online fashion retailer ASOS to launch a nationwide next-day delivery service to lockers, marking a development in out-of-home (OOH) e-commerce logistics in the UK. The new service allows ASOS customers to select next-day delivery to InPost's network of over 16,000 lockers and parcel shops...

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Business

Topshop confirms return to high street via wholesale partners

The relaunch of Topshop and Topman (TSTM) is continuing to unravel. This time, it appears the brands’ current part owner, Asos, has confirmed a possible return to the high street. Yet, while many fans of the brands were hoping for a standalone store, it seems that a different approach is being taken first. In the e-tailer’s latest financial...

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Business

Asos reports profitability turnaround in H1 2025

UK-based online fashion retailer Asos has announced a significant turnaround in profitability for the first half of fiscal year 2025, showcasing the early success of its new commercial model implemented over the past two years. The company reported a positive adjusted EBITDA increase of approximately 60 million pounds year-on-year in the first...

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Business

Asos anticipates profitability improvement for H1, Heartland owner ups stake

British e-tailer Asos has issued an update on its forecasts for the first half of fiscal year 25 ahead of the release of its financial results for the period due April 24, 2025. The company is expecting its profitability to significantly improve despite what it said was a “continued volume deleverage”. Its adjusted sales growth is projected to...

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Business

Topshop relaunch on horizon: What to expect from the once prevalent high street brand?

Topshop and Topman (TSTM), once known for their trend-driven, high street-boosting formula, could be on the way to reclaiming this status under the watchful eye of a new majority owner and industry veterans. Its hint of a “return” via social media, after years of operating solely under the scope of Asos’ own e-commerce site, has sparked renewed...

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Business

Asos steps into premium market with new Arrange brand

Online e-tailer Asos has unveiled a new premium brand designed as an elevation of its own identity. Entitled ‘Arrange’, the womenswear label will be available exclusively via Asos’ e-commerce site, and builds on the company’s list of existing owned brands, already including Asos Design and Collusion. For Arrange pieces, Asos said it combined “a...