Asos news and archive

Asos searches for permanent brick and mortar presence in London

UK-based online fashion retail giant Asos is actively seeking its first permanent physical store location in London, according to a report by Drapers. The company is scouting for a site between 4,000 and 8,000 sq. ft. on high-footfall London streets. Target locations include Oxford Street, Regent Street, and Long Acre in Soho, alongside King’s...

Retail

Topshop.com expands e-commerce footprint into Ireland

UK-based fashion brand Topshop has officially launched its dedicated e-commerce platform Topshop.com in Ireland, providing domestic consumers with a faster and more seamless shopping experience. The market expansion follows strong regional engagement on third-party platforms. More than 50,000 Irish customers purchased Topshop merchandise via...

People

Former Stella McCartney visual head named creative director at Asos

Andrew Tiller has been named the new creative director of Asos. The creative joins the e-commerce giant from Stella McCartney, where he had served as visual director for over two years. Tiller confirmed the news on his LinkedIn account, where he said: “Thank you to everyone who has been part of the journey so far – for your support and...

Fashion

Asos expands menswear offer with Gap, Huf and more

Asos has introduced nine new menswear brands to its selection, including Gap, for which the British e-tailer is now a wholesale partner in the UK and Ireland. Among the other brands joining the platform are streetwear labels Pegador, Huf, Stan Ray and Cernucci; warm weather dressing labels Blend, Belier and Capo; and Belier and Blkvis, both...

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Fashion

Asos launches AI shopping app in ChatGPT

E-commerce giant Asos has launched a new shopping app within ChatGPT, aimed at combining conversational AI, fashion discovery and shoppable video content for customers in the UK and US. Developed with video commerce platform Bambuser, Asos Stylist allows users to search for products, browse trends and receive styling recommendations directly...

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Business

Asos results: revenue declines, adjusted EBITDA up 51 percent

UK online retailer Asos has announced its interim results for the 26 weeks to March 1, 2026, revealing a 14 percent drop in first-half revenue to 1.12 billion pounds and a 137.9 million pounds statutory loss before tax despite a significant 51 percent increase in adjusted EBITDA. The report highlights a period of structural recalibration, where...

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Business

Asos reports 50 percent increase in underlying profitability for first half

UK online fashion retailer Asos has announced a significant improvement in its financial performance for the first six months of the financial year ending March 25, 2026. The group reported an approximate 50 percent year-over-year increase in adjusted EBITDA, driven by enhanced gross margins and rigorous cost discipline. According to the...

Retail

Asos becomes exclusive UK wholesale partner for Australian brand Bronze Snake

The UK online retailer Asos has launched the Australian fashion brand Bronze Snake, securing its position as the exclusive UK wholesale partner for the label. The debut collection consists of 31 options, featuring cotton poplin mini smock dresses, casual jersey stripes and summer linen staples. Key items in the range include a chocolate...

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Business

Frasers Group increases exposure to Asos

Sports Direct’s parent company has increased its financial commitment to Asos. According to a regulatory filing, Frasers Group has purchased additional "sold put options", increasing its total exposure in the e-commerce company to 29.26 percent. Frasers currently holds 23.33 percent of direct shares, making it one of Asos' largest shareholders....

People

Asos appoints Natasha Jeffers as managing director of global trading

British online fashion retailer Asos has announced the appointment of Natasha Jeffers to the newly created role of managing director of global trading. Jeffers will oversee the global profit and loss (P&L) statement for the company across the UK, the US, the EU, and the rest of the world. Her remit includes regional trading, pricing and...

Fashion

Asos launches modest wear label Iyal

E-commerce giant Asos is expanding its presence in modest wear with the launch of the dedicated label, Iyal. The brand is debuting with a collection of 64 styles spanning occasion wear, tailoring and everyday pieces. This includes ruffled or caped dresses, coordinated sets, skirt suits, and matching hijabs in both plain and statement prints. A...

People

British co-founder of fashion giant Asos dies in Thai balcony fall

A British co-founder of online fast fashion retail giant Asos has died in Thailand after falling from a high-rise balcony, police said on Friday. Quentin Griffiths, 58, fell from the 17th floor of an apartment building in the seaside resort city of Pattaya on February 9, local law enforcement told AFP. "The motive is still being investigated,"...