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Authentic reportedly pulls Reebok licensing deal with New Guards Group

Authentic Brands Group is believed to have terminated its deal with Farfetch-owned New Guards Group (NGG), which had previously been the licensee of Reebok and oversaw the distribution of the sportswear brand in Europe. According to a memo from NGG Management to staff, seen and reported on by WWD, NGG has received a termination notice for the...

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Business |fashion Featured

Authentic Brands Group partners with Saks Global on luxury venture

Authentic Brands Group, the global brand development, marketing, and entertainment platform, is launching a joint venture with Saks Global to grow its luxury and accessible luxury brands, building on its successful collaboration with Barneys New York. The new venture, called Authentic Luxury Group, will leverage the combined capabilities of...

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