Belgium news and archive

Hummel to manage BeNeLux market directly again

After a 30-year partnership with Dutch licensee Deventrade, Hummel is taking back direct responsibility for Belgium, the Netherlands and Luxembourg (BeNeLux). The Danish sportswear brand of German origin has established the subsidiary Hummel BeNeLux to manage all business activities in the region from January 1, 2026, Hummel announced on...

Fashion

British designer accuses Belgian football club Beerschot of plagiarizing shirt design

Belgian football club Beerschot has issued an official statement responding to accusations of plagiarism regarding its new football shirt. London-based Diana al Shammari accused the club of copying the floral pattern. Al Shammari is known on Instagram as ‘thefootballgal’. On her account, she embellishes football shirts with embroidery. She has...

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Business|Interview

Bestseller’s Belgian journey: “Progress, innovation, and never settling for the status quo”

Bestseller celebrates its 50th anniversary this year and recently marked its 25th anniversary in Belgium. The Danish fashion group, with more than 20 brands in its portfolio, caters to every member of the family across various segments, boasts a strong presence in shopping streets, and continues to expand. Plenty of reason to take a look at...