Brazil news and archive

Bershka expands into Brazil with first physical store and e-commerce launch

Madrid – Just one week after it was announced as a key milestone in Inditex's strategic expansion plan for 2026, Bershka has completed its launch in Brazil. The Spanish fashion multinational's second-largest chain has landed in the country with both a physical and online presence. Inditex's chief executive officer, Óscar García Maceiras,...

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Business

Authentic to expand Nautica in Brazil with Altomax

Authentic Brands Group (Authentic), the global brand development and licensing platform, has announced a strategic partnership with Altomax, a company specialising in premium underwear and socks, and owner of several well-known brands in the Brazilian market, to expand its Nautica brand in Brazil. Under the long-term agreement, Altomax will...

Fashion|In Pictures

Casa de Criadores concludes 2025 Brazilian fashion season

In the first half of December, the Centro Cultural São Paulo in the city of São Paulo, Brazil, hosted the 57th edition of Casa de Criadores, an event that has become a platform for boosting the creative economy. This season's shows, the last of the year, demonstrated that the event continues its role as a manifesto for minorities while also...

Fashion

Reebok signs long-term deal for eyewear in Brazil

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, which owns sportswear brand Reebok, has signed a licensing agreement with RobSol Indústria Óptica to design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region. The new...

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Business

Fashion's deforestation challenge: COP30 urges action among leather supply chains

COP30 remains ongoing in Belém, Brazil, where its close proximity to the Amazon rainforest has highlighted an urgency for businesses to act on deforestation risks. Heightened scrutiny towards some of fashion’s biggest players, alongside upcoming European regulations, has intensified pressure on the sector. Despite growing awareness, significant...

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Fashion|In Pictures

SPFW N60 celebrates 30 years by championing Brazilian identity

On October 20, the 30th anniversary edition of São Paulo Fashion Week (SPFW) concluded with the Lino Villaventura show at the Pavilhão das Culturas Brasileiras in Ibirapuera Park, São Paulo. The venue, nicknamed PACUBRA, shared the spotlight with the Iguatemi Shopping theatre and several historic locations. These included the Mário de Andrade...

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Retail

H&M targets emerging markets as US and European demand softens

Fashion retailer H&M is actively seeking to expand into emerging markets such as Brazil and India, according to CEO Daniel Erver, as consumer spending weakens in its core European region and U.S. tariffs impact demand in its second-largest market. “In some of these markets that we haven’t really penetrated… we see a bigger opportunity for...

Retail

H&M expands into Brazil with São Paulo store

Swedish fashion retailer H&M expands into a new market with Brazil. H&M has opened its first Brazilian store in the Iguatemi Shopping centre in São Paulo, the retailer announced on Monday. The company also launched its e-commerce platform in the country. This marks the first time H&M has simultaneously launched a physical and digital presence in...

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Business

Brazilian government responds to US tariffs with new economic measures

One week after the United States imposed a 50 percent surcharge on products imported from Brazil, the Brazilian government announced the "Brasil Soberano" Provisional Measure. The announcement, made on the morning of Wednesday, August 13, at the Planalto Palace in Brasília, was attended by President Lula, ministers, heads of the Chamber and...

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Business

U.S. Polo Assn. launches in Brazil with Grupo Pasquini

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has expanded to the Brazilian market in partnership with Grupo Pasquini, which has more than 30 years of experience in the fashion industry in the region. The expansion is part of the sport-inspired brand's plan to reinforce its multi-billion-dollar global...

Culture

Amazonian design takes centre stage at London Climate Action Week

As the fashion industry continues to reckon with its climate impact, a new exhibition at London Climate Action Week is shifting the spotlight from rhetoric to regeneration, and from the global north to the heart of the Amazon. Opening at Coal Drops Yard from 25–29 June, (re)weaving Amazonia’ is a flagship event of the LCAW King’s Cross Hub and...

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Fairs

BFShow signals Brazil’s ascent in the global footwear supply chain

When discussing major players in the global footwear market, Asia often takes centre stage. However, on the other side of the Atlantic, Brazil is steadily advancing to position itself as a strategic player in the global industry. Currently, it is the fourth-largest footwear producer in the world, behind only China, India and Vietnam. From May 19...