Brazil news and archive

U.S. Polo Assn. launches in Brazil with Grupo Pasquini

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has expanded to the Brazilian market in partnership with Grupo Pasquini, which has more than 30 years of experience in the fashion industry in the region. The expansion is part of the sport-inspired brand's plan to reinforce its multi-billion-dollar global...

Culture

Amazonian design takes centre stage at London Climate Action Week

As the fashion industry continues to reckon with its climate impact, a new exhibition at London Climate Action Week is shifting the spotlight from rhetoric to regeneration, and from the global north to the heart of the Amazon. Opening at Coal Drops Yard from 25–29 June, (re)weaving Amazonia’ is a flagship event of the LCAW King’s Cross Hub and...

Featured

Fairs

BFShow signals Brazil’s ascent in the global footwear supply chain

When discussing major players in the global footwear market, Asia often takes centre stage. However, on the other side of the Atlantic, Brazil is steadily advancing to position itself as a strategic player in the global industry. Currently, it is the fourth-largest footwear producer in the world, behind only China, India and Vietnam. From May 19...

Fashion

For its 58th edition, São Paulo Fashion Week shows more consistent and sophisticated collections

Fernanda Yamamoto's fashion show at the Japanese Pavilion in Ibirapuera Park concluded the 58th edition of São Paulo Fashion Week (SPFW+N58) last week, which was divided into shows at high-end shopping mall Shopping Iguatemi; the Pavilion of Brazilian Cultures at Ibirapuera Park; and special locations across São Paulo. This edition, titled 'The...

Fashion

Plus-size movement reshapes fashion in Brazil

Defying the fashion world's narrow stereotype of beauty, Brazilian plus-size designer Amanda Momente poses confidently for the camera, wearing the clothing label she founded after failing to find other options that fit. More than half of all adults in Brazil are overweight, but Momente is part of a growing movement of entrepreneurs, activists...

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Business

H&M to expand its retail presence in Brazil during 2025

H&M has announced plans to launch its stores and online in Brazil during 2025. The company said in a release that H&M continues its expansion in Latin America by initially entering major cities in Southeast Brazil with a plan to further increase its presence across the country over time. “We are thrilled to announce that we are opening our first...

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Business

Shein to invest 150m dollars in Brazilian garment manufacturers

Shein, the Chinese ultra fast-fashion retailer, has been investing in Brazilian garment manufacturers in order to expand its production capabilities and shorten its supply chain. On Thursday the company said it would invest a further 750 million reais (approximately 148.9 million dollars) to establish a network with thousands of textile...

Retail

Ablos Retail School Brazil starts new classes and expands course range

The first batch of students have graduated from the extension course Retail Management at the Ablos Retail School in Brazil. Ablos Retail School is an initiative by the Brazilian Association of Satellite Storekeepers in partnership with the educational centre Centro Universitário Assunção and Unifai, one of the educational branches of the Sao...

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Fashion

Brazil's first lady turns heads, champions causes with fashion

Sao Paulo - Whether sporting a red Workers' Party star on her wedding dress, breaking taboos by wearing pants to her husband's inauguration, or rocking eco-friendly clothing, Brazil's new first lady is turning heads and making statements with her fashion choices. Rosangela "Janja" da Silva, a 56-year-old sociologist, has noticeably changed her...

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Fashion

First Brazilian indigenous fashion show 'a form of resistance'

Proudly donning majestic feathered headdresses, models sing an ode to the rain while a makeup artist draws geometric patterns on their faces, arms and thighs in preparation for Brazil's first-ever indigenous fashion show. "It is a feeling of happiness and pride," 19-year-old model Moan Munduruku told AFP ahead of his turn on the catwalk in...

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Business

Forever 21 looking to grow in Brazil with Dafiti

Authentic Brands Group has announced a strategic partnership with Dafiti to grow its Forever 21 brand in Brazil through a digital-first retail strategy. Dafiti, the leading e-commerce company in Brazil specialising in retail development and brand building, will launch an all-new Forever 21 online destination and create an exclusive branded...

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Podcast

The Market for Fashion IPOs in Brazil Heats up

This month’s Fashion Friday podcast series by Euromonitor International analyses why the Brazilian fashion market faces such a high number of IPOs in the industry, even amidst COVID-19. Euromonitor International · Fashion Friday: The Market for Fashion IPOs in Brazil Heats up Despite Brazil’s weak economic growth since 2014, the financial market...