Bridal news and archive

JJ's House opens first-ever flagship store in London

Occasion and bridalwear e-retailer JJ's House has opened its first-ever brick-and-mortar retail store in central London. The made-to-order specialised, known for its affordable, customisable bridal dresses, bridesmaid dresses, and wedding guest dresses, has opened its debut UK flagship store at 22 Eastcastle Street, London. JJ’s House London...

Retail

Galia Lahav announces multi-million-dollar renovation of LA flagship

Israeli bridal and fashion house Galia Lahav has announced a multi-million-dollar renovation and expansion of its South La Brea flagship in Los Angeles ahead of its 40th anniversary later this year. Currently, the Galia Lahav flagship spans 5,760 square feet, and the retail transformation of the boutique will expand it to 8,800 square feet to...

Retail|In Pictures

David’s Bridal opens new “elevated” retail concept

American retailer David’s Bridal, home to bridal, wedding and special occasions, has opened a new bridal boutique retail concept, called ‘Diamond & Pearls,’ designed to offer an “elevated, curated and personalised experience”. The new ‘Diamond & Pearls’ format is being called David’s Bridal's “store of the future,” as it aims to reimagine the...

Fashion

5 of the biggest wedding trends for 2025

Social media platform Pinterest’s annual wedding trends report has revealed that brides-to-be are incorporating rich colours, unique personal touches and timeless elegance for their wedding day, as Gen Z continues to shake up the wedding landscape. According to Pinterest, brides are embracing the return of 90s dress silhouettes, colourful...

Featured

Fashion|Interview

Inside Justin Alexander's immersive wedding day experience in Rome

When you’re a wedding company, like American bridal house Justin Alexander, creating gowns under numerous brand names, how do you showcase them to buyers and press with one event? How about a faux Italian-inspired wedding day in the romantic and luxurious setting of a castle in Rome, Italy? The Justin Alexander ‘Delivering on a Dream' event at...

Business

US bridal brands appeal to President Trump about tariffs

Justin Warshaw, chief executive officer of American bridal company Justin Alexander, has joined forces with other bridal leaders from Allure Bridals, Mon Cheri, Maggie Sottero and Watters to appeal to President Trump to exclude formalwear from tariff increases to protect US jobs. In an open letter on petition platform Change.org, Warshaw called...

Fashion|In Pictures

Ashish launches first dedicated bridal collection

London-based fashion label Ashish, which recently returned to the catwalk during London Fashion Week, is entering the bridal market with a dedicated collection reimagining some of the designer’s celebrated archival pieces. The six-piece capsule bridal collection brings Ashish’s signature craftsmanship to wedding dresses, offering a fresh...

Featured

Fashion|In Pictures

Casadei teams up with House of Gilles for bridal footwear

Italian luxury footwear brand Casadei has unveiled a bespoke bridal footwear collaboration with New York-based bridal and couture fashion label House of Gilles. The collaboration promises to celebrate bespoke and timeless elegance, blending the ethereal quality of House of Gilles’ couture bridal with the signature silhouettes of Casadei,...

Featured

Fashion

Bye, bye boho: Bridal trends spotted at European Bridal Week

For years, boho dominated bridalwear, but now it's making way for city chic. Satin and mikado fabrics, refined modern classics, and Hollywood glamour are increasingly coming to the forefront. While Rembo Atelier has long focused on the boho aesthetic in bridal, the Belgian brand is now stepping away from it. “Even though brides are still getting...

Fairs|REPORT

Sounds from the bridalwear industry: Cautious recovery after the 2024 ‘gap year’

Anyone working in the European bridalwear industry likely traveled to Essen, Germany, last weekend for European Bridal Week, which took place from March 29 to 31. The trade show revealed an industry still recovering from the 2024 ‘gap year’ and various crises, but positivity could also be felt. “Buyers are increasing their budgets again and are...

Fashion|In Pictures

Away That Day teams up with Gigi & Olive to launch bridal swimwear

Luxury sustainable swimwear brand Away That Day has partnered with bridal and gifting brand Gigi & Olive to create an eco-conscious swimwear collection designed for brides-to-be and their bridal parties. The bridal capsule collection combines classic bridal details with Away That Day’s best-selling styles to create “a piece for every bridal...

FeaturedMember

Business|ANALYSIS

Will 2025 be the year of Pronovias' financial recovery?

After a challenging business journey marked by changes in ownership, financial restructuring, and nearly a decade of continuous losses, Spanish fashion group Pronovias faces 2025 with the challenge of leaving behind one of the most complicated periods in its history. Thanks to a recent injection of 30 million euros from its current owners Bain...