Bridal news and archive

David's Bridal launches fit guarantee to ease GLP-1 era “fit anxiety”

David’s Bridal is introducing a ‘David’s Fit Guarantee’ promise designed to ease brides' anxiety over wedding dress shopping in response to how weight-loss drugs, like GLP-1, are reshaping the bridal retail industry. While many boutiques have begun requiring legal waivers to protect themselves from customer body changes, David’s Bridal is doing...

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Business|Interview

Aisle to algorithm: David's Bridal CEO talks transformation strategy

For Kelly Cook, it has been a busy first year as CEO of David’s Bridal. Since taking up the helm position, Cook has enacted a number of initiatives under the transformation strategy, ‘Aisle to Algorithm’, intended to reposition the company as a digital-first global resource for independent boutiques and enterprise accounts targeting the...

Fashion|In Pictures

Justin Alexander Group launches premium flower girl brand

American bridal fashion house, Justin Alexander Group, which is marking its 80th anniversary this year, has launched a new premium occasionwear brand for flower girls, designed to redefine the children’s category through a couture lens. Fable by Justin Alexander offers heirloom-inspired dresses designed for flower girls and special occasions,...

Fashion|In Pictures

Justin Alexander Group launches new “quiet luxury” bridal brand

American-owned bridal fashion house, Justin Alexander Group, has added another bridal brand to its portfolio, called Poeza, tailored to offer a “refined and intentional perspective to the modern bridal landscape”. In a statement, Justin Alexander states that Poeza has been introduced for the bride who values “understated sophistication over...

Featured

Retail

David’s Bridal launches wholesale division with a focus on independent boutiques

American bridal-store chain David’s Bridal, which offers affordable wedding dresses, bridesmaid gowns and formal wear, is launching a wholesale division targeting independent boutiques globally with exclusive designer capsule collections from Vera Wang Bride, Oleg Cassini, and Viola Chan Couture. The wholesale programme has been designed to...

Fashion

NYFW Bridal unveils schedule for April edition

NYFW Bridal, the bi-annual trade show also known as New York Bridal Fashion Week (NYBFW), has announced the schedule for its upcoming April edition, featuring more than 35 designers. Running from April 6 to 10 across New York City, NYFW Bridal’s schedule combines catwalk shows, presentations, and private appointments, including CFDA members...

Member

Business

Six Stories doubles down on US with new distribution centre

British bridalwear label Six Stories has reaffirmed its commitment to the US with the launch of a dedicated distribution centre in New Jersey. The site will be operated in partnership with THG Fulfil, part of the THG Ingenuity business which separated from UK-based THG Plc in January 2025. The opening of the facility reflects a continuation in...

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Business|Interview

Six Stories founder talks navigating growth and change in the bridalwear market

In a retail landscape defined by cautious spending and shifting consumer priorities, few UK apparel brands have managed to sustain the kind of drive seen at Six Stories. Founded by Lucy and Ross Menghini in Manchester, the bridal and occasionwear label has defied headwinds and continued to post strong growth since its launch in 2019. For the...

Retail|In Pictures

JJ's House opens first-ever flagship store in London

Occasion and bridalwear e-retailer JJ's House has opened its first-ever brick-and-mortar retail store in central London. The made-to-order specialised, known for its affordable, customisable bridal dresses, bridesmaid dresses, and wedding guest dresses, has opened its debut UK flagship store at 22 Eastcastle Street, London. JJ’s House London...

Retail

Galia Lahav announces multi-million-dollar renovation of LA flagship

Israeli bridal and fashion house Galia Lahav has announced a multi-million-dollar renovation and expansion of its South La Brea flagship in Los Angeles ahead of its 40th anniversary later this year. Currently, the Galia Lahav flagship spans 5,760 square feet, and the retail transformation of the boutique will expand it to 8,800 square feet to...

Retail|In Pictures

David’s Bridal opens new “elevated” retail concept

American retailer David’s Bridal, home to bridal, wedding and special occasions, has opened a new bridal boutique retail concept, called ‘Diamond & Pearls,’ designed to offer an “elevated, curated and personalised experience”. The new ‘Diamond & Pearls’ format is being called David’s Bridal's “store of the future,” as it aims to reimagine the...

Fashion

5 of the biggest wedding trends for 2025

Social media platform Pinterest’s annual wedding trends report has revealed that brides-to-be are incorporating rich colours, unique personal touches and timeless elegance for their wedding day, as Gen Z continues to shake up the wedding landscape. According to Pinterest, brides are embracing the return of 90s dress silhouettes, colourful...