Brooks Brothers news and archive

Brooks Brothers debuts first adaptive button-down shirt with MagnaReady tech

Men's lifestyle and clothing brand Brooks Brothers has partnered with magnetic apparel MagnaReady to create the first adaptive shirt. The Brooks Brothers x MagnaReady shirt brings together Brooks Brothers' iconic button-down shirt with MagnaReady’s patented adaptive technology with magnetized closures for quick and easy dressing. Launching ahead...

Business

Brooks Brothers to expand men’s collections via Authentic and Aldo

Authentic Brands Group has announced that through a new partnership with the Aldo Group its label Brooks Brothers is set to expand its assortment of men’s footwear and small leather goods. The new lines, which will consist of footwear, bags and small leather goods, are to draw their inspiration from the brand’s heritage DNA, offering what...

Business

Knot Standard launches on demand clothing platform

Apparel brand Knot Standard has launched its new on demand platform. The platform is available with retailers such as Brooks Brothers, Bloomingdale’s and Nordstrom. The platform, powered by an AI, will allow brands to offer its consumers custom fit clothing with minimal experience. Knot Standard has already partnered with Brooks Brothers on a...

Fashion

Brooks Brothers and Fila collaborate on tennis, streetwear collection

US clothing label Brooks Brothers and sportswear brand Fila have launched a limited-edition collection that includes apparel, footwear and accessories for both men and women. The collection items are available for a limited time on the websites of both companies and in select Brooks Brothers stores, according to a press release. Featuring...

BusinessFeatured

Brooks Brothers sale finalised

Authentic Brands Group and Sparc Group have finalised the acquisition of US menswear retailer, Brooks Brothers for 325 million dollars. “We are thrilled to bring this world-class brand into the fold,” said Jamie Salter, founder, chairman, and chief executive of Authentic Brands Group. “Brooks Brothers comes at an important time in Authentic...

Video

Video: The rise and fall of American menswear brand Brooks Brothers

American heritage menswear brand, Brooks Brother, filed for bankruptcy back in July of this year. But how can one of the oldest menswear and suit retailers be doing so poorly? Analysts believe that the brand couldn't keep up with modern men's styles at a lower price point. The Wall Street Journal shares some opinions from experts on what and...

BusinessFeatured

Brooks Brothers to be acquired by Authentic Brands and Sparc Group

Brooks Brothers has announced that it is to be acquired by Authentic Brands Group and Sparc Group after they increased their offer from 305 million dollars to 325 million dollars. The two companies will take control of the vast majority of the menswear brand’s global business operations as a going concern as well as its intellectual property...

Business

Brooks Brothers files for bankruptcy protection

Brooks Brothers, a collegiate menswear brand founded in 1818, is the latest retail victim filing for bankruptcy protection. The 200 year-old company is hoping to keep creditors at bay while it searches for a buyer. The upmarket retailer is owned by Luxottica founder Claudio Del Vecchio, who bought the company from Marks & Spencer in 2001. Brooks...

FashionPress Release

IVY LEAGUE PIONEERS - 202 YEARS OF BROOKS BROTHERS

BROOKS BROTHERS HERITAGE 202 YEARS OF TIMELESS STYLE ‘THE IVY LEAGUE LOOK’ This week, iconic US brand Brooks Brothers is 202 years young, the oldest retailer in America. They invented ready-to-wear tailoring and have defined timeless looks for centuries. In the 1930s across college campuses, ‘The Ivy League Look’ was popularised by the brand and...

Business

Brooks Brothers seeks to protect trademark

Brooks Brothers Group, Inc. has filed a response and counterclaim against Brooks Sports, Inc. for breach of contract, trademark infringement, dilution and unfair competition. The lawsuit seeks to eliminate potential consumer deception or confusion caused by Brooks Sports by intentionally dropping its logo in association with its brand name –...

Retail

Brooks Brothers opens store at London's Icon Outlet

American heritage brand Brooks Brothers has opened its third store in the UK, this time at London’s Icon Outlet at the O2. Located on the upper level of Icon Outlet, the new 1,600 square foot store is the latest addition to the urban outlet’s retail portfolio, joining brands like Cheaney Shoes, Gant, Hackett London, and Aspinal of London. The...