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How to make it in China - a strategic guide for fashion brands

If you're looking to launch or expand a fashion business in China, this guide covers all the essentials of the Chinese fashion market. It breaks down key aspects, from consumer preferences and shopping habits to e-commerce trends and sustainability. • Chapter 1 : Chinese weather, fashion style & culture • Chapter 2: The Economy, Purchasing...

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In Hong Kong, Fashion InStyle aims to make ‘Made in Asia’ rhyme with sustainability

As the global economy was disrupted by rising US tariffs, many Asian fashion players met in Hong Kong from April 27 to 30 to attend the Fashion InStyle trade show and the first edition of the Next@Fashion InStyle space. FashionUnited was on site to gauge the pulse of ‘Made in Asia’. It was crowded in late April at the huge Convention and...

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Business

TikTok exploits trade war to shift fake luxury goods

TikTok abounds with viral videos accusing prestigious brands of secretly manufacturing luxury goods in China so they can be sold at cut prices. But while these "revelations" are spurious, behind them lurks a well-oiled machine for selling counterfeit goods that is making the most of the confusion surrounding trade tariffs. Chinese content...

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China turns inward as U.S. tariffs upend export-driven retail models

As escalating U.S. tariffs reshape the global trade landscape, Beijing is pivoting towards domestic consumption to shore up its export-reliant industries. The move, which carries significant implications for the international fashion supply chain, signals a critical rebalancing of China’s manufacturing-led growth model. In a joint statement...

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Trump bumps up tariffs on Chinese imports to 245 percent

US president Donald Trump has once again bumped up tariffs on Chinese imports. In the latest update from the White House, the Trump administration now said “China faces up to a 245 percent tariff on imports to the US as a result of its retaliatory actions”. This includes a 125 percent reciprocal tariff, a 20 percent tariff to address the...

Fashion

EU flags surge in unsafe Chinese cosmetics

Brussels has raised the alarm over a surge in unsafe cosmetic imports from China, with the European Commission warning on Wednesday that cosmetics now account for a third of all dangerous product alerts across the EU. The findings, published in the EU’s annual Safety Gate report—its rapid alert system for hazardous non-food products—highlight a...

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Nike Doubles down on China with new Shanghai creative studio

As Washington intensifies efforts to lure companies back to domestic manufacturing—dangling tariff exemptions as incentives—Nike has opted to chart a different course. The American sportswear giant announced this week that it will deepen its investment in China, unveiling plans to open a new creative studio in Shanghai. The facility will fall...

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LVMH’s Q1 sales drop highlights luxury is under pressure

LVMH, the world’s largest luxury conglomerate and a barometer for the broader industry, reported a 5 per cent decline in earnings from its fashion and leather goods division in the first quarter, casting a long shadow over what was expected to be a year of cautious recovery. The French giant’s challenges may well extend into the second quarter,...

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JD.com commits to supporting Chinese exporters amid tariff uncertainty

E-commerce giant JD.com is set to launch a 200 billion yuan (20.57 billion pounds) fund to help support Chinese exporters as uncertainty over tariffs continues to weigh on the market. In a statement to Reuters, the Chinese firm said it would send its own employees to domestic companies associated with foreign trade to purchase their “...

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Fashion

Shanghai Fashion Week: AW25 trends from China

Almost 100 fashion brands - from up-and-coming designers to major fashion groups - presented their collections during Shanghai Fashion Week. The variety of styles was extensive, ranging from minimalist, casual to avant-garde. Some ingredients, however, could be found across catwalks. Here are six autumn/winter 2025 trends from China. Fringe...

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Shanghai Fashion Week: How ambitious brands and boutiques defy sluggish business

The catwalks and showrooms at Shanghai Fashion Week impressed with variety and quality in the AW25 season, especially among the younger labels. The country's budding fashion scene is profiting from the local manufacturing expertise and has evolved rapidly over the past decade, despite a tough apparel market that is showing some signs of...

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China imposes 34 percent retaliatory tariffs on US products

China has announced countermeasures on imports from the US, which will amount to up to 34 percent. According to the Customs Commission of the State Council of China, the tariffs will go into effect on April 10. The decision is a response to the "Liberation Day" import duties announced by the US government on Wednesday. The additional tariffs led...