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Retail

Germany: Sluggish Christmas trade awaits final rush

The German retail sector is navigating a challenging festive period, with many companies resorting to aggressive discounting to stimulate demand. German fashion chain Peek & Cloppenburg (P&C) launched a significant advertising campaign during the final weekend of Advent, offering price reductions of up to 50 percent on coats, jackets and...

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Retail|Interview

Why loyalty, not discounts, is shaping retail’s next growth phase

As the festive rush fades and discount fatigue sets in, many retailers are entering the new year questioning whether traditional promotional playbooks are still fit for purpose. While deep discounts continue to generate short term spikes in traffic, they are increasingly failing to deliver what brands need most: repeat engagement, loyalty and...

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