On April 2, US President Donald Trump announced an unprecedented series of import duties, which could amount to 54 percent for fashion imports from key production countries such as China and Vietnam, and 20 percent for goods from the EU. These measures caused panic on global markets, increased the chance of a recession in the US, and caused...
23 Apr 2025
Consumers are more susceptible to influence than they think. This is evident from recent research into impulse purchases by Anne Moes, a consumer behavior researcher at the Amsterdam University of Applied Sciences. Moes identifies three important trends that make consumers more susceptible to impulse purchases. The research, entitled “The Urge...
24 Feb 2025
Feelings of burnout often plague consumers. Trend forecasting company WGSN describes in a study how fashion brands can alleviate these feelings. According to WGSN, 65 percent of respondents said they felt exhausted by a more demanding work life and personal life, exacerbated by a variety of crises: rising cost of living, financial uncertainty,...
12 Jun 2024
U.S. shopping centers are experiencing a notable resurgence, marking a promising shift in consumer’s shopping behavior. According to the latest update to Placer.ai's Mall Index for March, visits to shopping malls have seen a steady increase for the second consecutive month. The data reveals that visits to indoor malls surged by 9.7 percent...
12 Apr 2024
From the bustling aisles of brick-and-mortar stores, now filled with "experiential shopping" experiences, to the fast-changing landscapes of online commerce, with an ever-increasing number of pure players and discounters entering the game, what are the latest trends shaping consumer goods and retail? Will inflation fluctuating rates keep on...
2 Apr 2024
Consumers are willing to share personal information in exchange for value, resulting in a rise in popularity in interactive sms marketing, according to the annual State of Conversational Commerce Report by Attentive, a platform specialised in “business-to-consumer communication”. 8,000 consumers from the US, Canada, the UK and Australia were...
28 Mar 2023
“Digital dimensions ask us to continuously deconstruct and reinterpret our digital environment,” said Chinouk Filique de Miranda, in a presentation at the Responsible Fashion Series conference, attended by FashionUnited. As an independent researcher, Filique de Miranda has dedicated her time to analysing the digitisation of fashion and how...
22 Oct 2021
Gauging consumer sentiment during “regular” times is difficult enough, but during a crisis its challenges are augmented. Companies need to adapt to manage the now and tomorrow in ever-changing circumstances. The coronavirus has upended businesses and economies but also changed consumer behaviour, and not just because of lockdowns or the...
22 Jun 2020
The impact Covid-19 is having on the global fashion industry is immense, with international lockdowns forcing physical retail stores to close and more shoppers to look online for their fashion purchases. With no definite end to the crisis in sight, brands need to adapt to quickly changing shopping behaviours using data-driven insights, according...
9 Apr 2020