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AI can help fashion brands grow internationally, but only if it solves the right problems

AI is advancing faster than most ecommerce operating models can absorb. As brands expand internationally, many are layering AI tools onto fragmented systems, creating new points of complexity rather than resolving the underlying ones that directly impact conversion, cost and customer experience. The opportunity is not just applying AI, but...

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Cross-border luxury sales continue to increase despite economic turbulence

Cross-border online sales of luxury goods continue to increase, despite diminishing consumer confidence, with sales up 17 percent in the first six months of 2022, according to research from global and domestic direct-to-consumer (DTC) e-commerce company ESW. Despite the cost-of-living crisis, continued economic turbulence and geo-political...

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