Fanatics news and archive

Fanatics Commerce names Jamie Gersch as chief marketing officer

Fanatics Commerce, the direct-to-consumer fan apparel platform within Fanatics, has appointed Jamie Gersch as chief marketing officer, effective immediately. Gersch most recently served as chief marketing officer at Rothy’s, where she led global marketing and e-commerce with a focus on strengthening cultural relevance, deepening emotional...

People

Fanatics names first general manager for Australia and New Zealand

Global sports platform and leading provider of licensed sports merchandise, Fanatics, has appointed Sarah Flynn as the company’s first general manager for Australia and New Zealand. In a statement, Fanatics said the appointment marked a “significant milestone” in the company’s continued expansion across one of its fastest-growing international...

Retail

Fanatics to oversee FIFA World Cup 2026 retail

Sports platform Fanatics has confirmed that it has secured the license to manage on-site retail for the FIFA World Cup 2026. The company said it will manage the in-venue retail operations for 104 matches across 39 days throughout Canada, Mexico and the US. Alongside venue-based retail, Fanatics has further been tasked with establishing retail...

Fashion|In Pictures

Lululemon continues to expand its reach into licensed sporting merchandise

Canadian activewear brand Lululemon is expanding its partnership with Fanatics with an elevated apparel collection for fans of the National Football League (NFL), continuing to expand its reach into licensed apparel for sports teams and leagues, following the success of its multi-year collaboration with the National Hockey League (NHL), which...

Retail

NFL and Fanatics open pop-up store in London

The National Football League (NFL) and Fanatics, the league's official retail partner, have opened a pop-up store on Carnaby Street in London, celebrating the NFL’s international games taking place in the city this month. The pop-up opens ahead of this weekend’s first NFL International Game at Tottenham Hotspur Stadium in London, which sees the...

Fashion|In Pictures

Blackpink launches sports apparel collection with Fanatics and Complex

K-Pop girl group Blackpink has unveiled its first-ever sports apparel collection in collaboration with digital sports platform Fanatics and American media and entertainment company Complex. The limited-edition capsule has been designed to celebrate Blackpink’s highly anticipated comeback in the US and fuses the group’s signature style with the...

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Business

Chelsea FC expands partnership with Fanatics

Premier League football club Chelsea has signed a long-term extension and expansion of its partnership with digital sports platform and global leader in licensed sports merchandise Fanatics. The move follows five years of strong merchandising growth and will allow the English football club to enhance its online shopping experience for its fans,...

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Business

Fanatics enters Middle East, opens office in Qatar

US digital sports platform Fanatics has entered the Middle East, opening a new office in Doha, Qatar, which will serve as a “hub for operations” in the region. The move comes on the back of the company signing a partnership with the State of Qatar in February, which included the country’s sponsorship of Fanatics Fest. It builds on Fanatics’...

Fashion|In Pictures

NFL jerseys given a football makeover

The National Football League (NFL) and Fanatics have given each team’s jersey a football (soccer) makeover. The NFL Football x Football Collection features all 32 NFL teams paying homage to football with fan tops inspired by classic football designs of the past, such as colourful stripes for the Kansas City Chiefs and a bold blue and red design...

Featured

Fashion|In Pictures

Todd Snyder expands collaboration with Fanatics to NHL

New York-based American menswear designer Todd Snyder has expanded his partnership with Fanatics, which designs, manufactures and sells licensed fan gear, to launch a limited-edition collection with the National Hockey League (NHL). The collaboration builds on the success of the Todd Snyder + NFL Collection, which launched in December 2024 and...

Retail

Fanatics confirms London flagship will focus on trading cards

Fanatics, the digital sports platform and provider of licensed sports merchandise, has confirmed that its London flagship opening will focus on sports and entertainment trading cards. The store, located on Regent Street in London, will open in spring and be operated by the company’s Fanatics Collectibles division. It will mark Fanatics...

Featured

Fashion|In Pictures

Kristin Juszczyk teams up with Emma Grede to launch apparel brand

Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, who went viral by reworking NFL-branded fan gear into game-day fashion, has partnered with British businesswoman Emma Grede, co-founder and CEO of Good American and founding partner of Skims, to launch a luxury fashion brand to offer a new era of fan apparel. Off Season will...