Frasers Group news and archive

Frasers Group names Andy Brown chief people and brand officer

British multibrand giant Frasers Group has appointed Andy Brown as chief people and brand officer, according to a LinkedIn post confirming his promotion within the business. The move expands his overview after several senior HR roles within the group over the past five years, most recently serving as chief people officer since August 2024. Prior...

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Business

Frasers Group acquires two major UK designer outlets

British retail powerhouse Frasers Group has announced the acquisition of two prominent retail destinations in the UK, York Designer Outlet and East Midlands Designer Outlet. The transaction, confirmed on April 29, 2026, marks a significant expansion of the group’s property portfolio as it continues to execute its long-term Elevation Strategy....

Fashion|In Pictures

Slazenger unveils new premium label Off-Court

Heritage sportswear brand Slazenger, known for its tennis and golf apparel and equipment, has launched a new, premium label, Off-Court, designed to reinvent the brand through “a bold, contemporary, Gen Z lens”. Slazenger, part of the Frasers Group, states that the new Off-Court brand will represent its most premium offering to date, as it looks...

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Retail

Frasers introduces AI shopping assistant to elevate online experience

Frasers, the namesake premium fashion brand of Frasers Group, has introduced a new artificial intelligence (AI) shopping assistant on its website as it looks to elevate the online experience. Dubbed ‘Ask Frasers’, the new feature, powered by Algolia’s Agentic Experience, serves as a “context-aware” tool that “goes beyond traditional search”. It...

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Frasers Group increases exposure to Asos

Sports Direct’s parent company has increased its financial commitment to Asos. According to a regulatory filing, Frasers Group has purchased additional "sold put options", increasing its total exposure in the e-commerce company to 29.26 percent. Frasers currently holds 23.33 percent of direct shares, making it one of Asos' largest shareholders....

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Business|Updated

Frasers Group influence: Hugo Boss cuts dividends, initiates buyback

Fashion group Hugo Boss is cutting its direct distributions to shareholders to the legal minimum. Shareholders are to receive four cents per share for the past year, the company announced in Metzingen on Monday. For the previous year, they had received 1.40 euros per share. Meanwhile, Hugo Boss intends to buy back its own shares worth up to 200...

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Business

Frasers Group secures almost 6 percent stake in Puma

Investors snapped up shares in Adidas and Puma on Thursday. With share price gains of 4.1 percent and 6.9 percent, the two sportswear manufacturers led the list of gainers on the Dax and MDax respectively. A transaction by British billionaire and investor Michael Ashley provided a boost for Puma. Specifically, it involves the sale of financial...

People

Marks & Spencer taps Frasers Group CCO as digital and partnership director

Marks & Spencer has named David Clark as its new director of online, omnichannel and partnerships, a role he will take up from August after completing a store induction period. Clark currently serves as chief customer officer at Frasers Group, where he has been for a total of almost four years. During this time, he oversaw the launch of the...

Retail

House of Fraser rebands to Frasers in premium retail push

Frasers Group’s flagship retailer House of Fraser is undergoing a rebrand as it pursues a rejuvenated positioning in the retail market. The group has renamed the department store chain to ‘Frasers’, reflecting a continued pivot towards establishing a more premium fashion and lifestyle experience. According to a press release, the rebrand builds...

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Fashion|Interview

Gen Z stewardship: How 23-year-old Alexei Hamblin is repositioning Slazenger for a new era

At just 23, Alexei Hamblin is steering one of British sport’s most storied names into a new era. As the young designer and entrepreneur overseeing the transformation of Slazenger under the umbrella of Frasers Group, Hamblin is tasked with modernising a 140-year-old heritage brand without losing the legacy that made it iconic, exploring...

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Business

Frasers Group snaps up majority stake in Italy’s Maxi Sport

British retail giant Frasers Group has secured a majority stake in Maxi Sport SpA, an Italian multi-sport retailer, as it continues to enact its global expansion strategy. Exact terms and details of the agreement, including the size of the acquired stake, were not initially disclosed in the announcement. Maxi Sport’s owners, Emanuele, Giovanni,...

Retail

Frasers integrates Sports Direct membership into updated loyalty programme

Frasers Group is continuing to reinvent its loyalty programme, this time by integrating the membership offering of its sportswear retailer, Sports Direct, into the initiative. By doing so, Frasers Plus moves another step closer to the retail group’s mission of creating one unified rewards platform. The programme intends to simplify shopping...