Gap news and archive

Gap introduces conversational AI-driven experiences to online shopping

Gap Inc. is introducing two new technologies to its online shopping experience, each designed to “transform how customers shop” and instill confidence into their e-commerce journey. One feature, built alongside AI body data platform Bold Metrics, will see Gap embed predictive fit guidance into “AI-driven shopping flows”. With this, customers...

Retail

Gap enters Australian market through partnership with Fashionata

Gap Covent Garden store. Credits: Gap. US apparel giant Gap Inc. has secured a strategic partnership with Australian clothing group Fashionata to introduce the Gap brand to the Australian market. The agreement involves a multi-channel rollout strategy comprising physical retail locations and digital platforms. This expansion reflects the...

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Business

Gap reports second year of topline growth amid strategic transformation

NEW YORK — Gap Inc. has reported financial results for the fourth quarter and fiscal year ended January 31, 2026, marking what the company describes as a transition from ‘fixing fundamentals’ to a ‘building momentum’ phase. The US-based specialty apparel group achieved net sales of 15.40 billion dollars for the full year, representing a 2...

Fashion

Gap partners with Harlem's Fashion Row once more for new denim collection

Gap has partnered with Harlem’s Fashion Row (HFR) once more to create a new collaborative denim collection that reimagines the American retailer’s iconic styles. The new capsule collection, which marks the next chapter of the six-year partnership between the two, includes 20 pieces that showcase the work of five designers of color: Daveed...

People

Gap to venture further into entertainment with new dedicated exec

Gap is set to expand its presence in the entertainment industry. The US apparel giant has appointed Pam Kaufman to the newly created role of executive vice president, chief entertainment officer. In the position, Kaufman, who will report to Gap president and CEO, Richard Dickson, has been tasked with leading the development of the company’s ‘...

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Retail

What to expect in UK fashion retail in 2026: Store closures, expansions, and new entries

The UK retail market navigated a turbulent 2025. This dynamic year saw some brands abandon their brick-and-mortar presence, while others embraced new opportunities. The shifting landscape is set to continue into the new year, with a wave of store closures, expansions, and fresh market entries expected to shake things up. Here is a breakdown of...

Fashion|Beauty

Beauty brand Summer Fridays unveils debut apparel with Gap

American retailer Gap is collaborating with cult-favourite beauty brand Summer Fridays to launch a curated collection of “cosy essentials,” such as soft knits, fleece sets, and matching pyjamas for the holiday season. The collaboration, launching on December 12, marks the first-ever apparel collection from the beauty brand, and blends Gap’s...

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Business

Gap Inc. posts Q3 comparable sales growth driven by Old Navy and Gap brand

Gap Inc., one of the largest specialty apparel retailer in the United States, reported third-quarter fiscal 2025 results marking the company’s seventh consecutive quarter of positive comparable sales. Net sales for the quarter ended November 1, 2025, rose 3 percent to 3.9 billion dollars, driven by broad-based strength across its Old Navy, Gap,...

Fashion|In Pictures

GapStudio debuts menswear from Zac Posen

Zac Posen, the executive vice president and creative director of Gap, has unveiled his debut menswear collection for the retailer’s premium and elevated offering GapStudio for the festive season. The GapStudio winter collection has been designed to build on the foundation set by the brand’s autumn collection, evolving with a “richer, more...

Retail

Gap returns to UK retail market with refreshed store concept

Gap has officially returned to brick and mortar retail in the UK with the opening of a store in Covent Garden, London. The new site, due to open November 7, marks a return to the area for the brand, which had previously shuttered its UK retail network in 2021. Located at Long Acre 30 to 31, the store spans 3,250 square feet across two floors,...

Retail

Gap to return to UK retail, plots three new standalone stores

Gap is set to return to brick-and-mortar retail in the UK with the opening of three new standalone stores. According to Drapers, the brand, which had shuttered its UK and Ireland stores back in 2021, has plotted new locations across London in a bid to grow and elevate its store footprint in the region. Its new sites are located in Westfield...

Fashion|In Pictures

Gap teams up with New York-based designer Sandy Liang

American retailer Gap has unveiled a new collaboration with New York-based designer Sandy Liang, inspired by “modern girlhood and self-expression”. The limited-edition collection for women and kids launches on October 10 and is rooted in a shared nostalgia, merging Gap’s heritage and timeless aesthetic with Liang’s signature feminine edge,...