Gap news and archive

Asos expands menswear offer with Gap, Huf and more

Asos has introduced nine new menswear brands to its selection, including Gap, for which the British e-tailer is now a wholesale partner in the UK and Ireland. Among the other brands joining the platform are streetwear labels Pegador, Huf, Stan Ray and Cernucci; warm weather dressing labels Blend, Belier and Capo; and Belier and Blkvis, both...

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Gap raises full year earnings outlook despite mixed brand performance

US specialty apparel company Gap Inc. has updated its full year guidance following its financial results for the first quarter ended May 2, 2026. The group reported a net sales increase of 1 percent to 3.50 billion dollars, while comparable sales rose 2 percent, marking the ninth consecutive quarter of positive growth. Standout quarter for Gap...

People

Donald Kohler named global brand president and CEO of Banana Republic

US retail conglomerate Gap Inc has appointed Donald Kohler as the global brand president and chief executive officer of Banana Republic. The executive will assume his new role in July 2026 and will be based at the corporate headquarters in San Francisco. Kohler brings more than three decades of leadership experience across the luxury, premium...

Fashion|In Pictures

Gap unveils football-inspired collection with Ouigi Theodore

Gap is the latest retailer to get football fever ahead of this summer’s FIFA World Cup, unveiling two limited-edition, football-inspired collections, with one designed in collaboration with The Brooklyn Circus founder, Ouigi Theodore. The OuiGap collection launches on May 29 and features an elevated, football-inspired apparel and accessories...

People

Old Navy names Michael Francis as chief customer officer

Gap Inc. has appointed a former advisor of Old Navy to the role of chief customer officer of the brand. Michael Francis will take up the executive position alongside the role of head of marketing shared services for the group. Francis has previously served as president of JCPenney, chief marketing officer at Target, and chief global brand...

People

Gap founder Doris Fisher dies

Doris Fisher, who co-founded the American ready-to-wear brand Gap with her husband in 1969, died on Saturday. She revolutionised the way clothing was sold. Doris Fisher “passed away peacefully in San Francisco, surrounded by her family, at the age of 94,” the group said in a statement on Monday. It added that she is survived by three children,...

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Fashion|In Pictures

Victoria Beckham to launch a collection with Gap

British fashion designer Victoria Beckham has announced a multi-season partnership with Gap to reimagine the American retailer’s classic styles, with the debut collection launching on April 24. Beckham, known for her ready-to-wear minimalist luxury brand and beauty line, is teaming up with the casual American brand on a collection “built on the...

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Gap plots 50 new stores in China, prepares Hong Kong return

The firm managing Gap’s Chinese operations has said it is planning to open 50 new stores for the brand in mainland China during 2026. Baozun, which acquired Gap China in 2022, said it is hoping to boost the retailer’s growth in the country over the next three years. In an interview with Bloomberg TV, Baozun’s chairman and chief executive...

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Gap introduces conversational AI-driven experiences to online shopping

Gap Inc. is introducing two new technologies to its online shopping experience, each designed to “transform how customers shop” and instill confidence into their e-commerce journey. One feature, built alongside AI body data platform Bold Metrics, will see Gap embed predictive fit guidance into “AI-driven shopping flows”. With this, customers...

Retail

Gap enters Australian market through partnership with Fashionata

Gap Covent Garden store. Credits: Gap. US apparel giant Gap Inc. has secured a strategic partnership with Australian clothing group Fashionata to introduce the Gap brand to the Australian market. The agreement involves a multi-channel rollout strategy comprising physical retail locations and digital platforms. This expansion reflects the...

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Gap reports second year of topline growth amid strategic transformation

NEW YORK — Gap Inc. has reported financial results for the fourth quarter and fiscal year ended January 31, 2026, marking what the company describes as a transition from ‘fixing fundamentals’ to a ‘building momentum’ phase. The US-based specialty apparel group achieved net sales of 15.40 billion dollars for the full year, representing a 2...

Fashion

Gap partners with Harlem's Fashion Row once more for new denim collection

Gap has partnered with Harlem’s Fashion Row (HFR) once more to create a new collaborative denim collection that reimagines the American retailer’s iconic styles. The new capsule collection, which marks the next chapter of the six-year partnership between the two, includes 20 pieces that showcase the work of five designers of color: Daveed...