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JD.com continues European rollout of Amazon competitor Joybuy with UK launch

Chinese e-commerce giant JD.com has launched Joybuy in the UK as it continues a European rollout of the online shopping platform, pitted as a rival to Amazon. The company has debuted in the region through a dedicated app and e-commerce channel, both now available to customers. Joybuy’s operations are entirely owned by JD.com, from its logistics...

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Business

JoyBuy arrives in France: JD.com's risky bet on a saturated European e-commerce market

Chinese giant JD.com is relaunching its JoyBuy marketplace in France, with the ambition of competing against AliExpress, Temu and Shein. After an initial failure in 2015, the group is returning with a more structured offering. The saturated and demanding European market will not forgive any logistical inaccuracies or vague positioning. Behind...

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