Louis Vuitton news and archive

Louis Vuitton under investigation in US for data breach

French luxury giant Louis Vuitton is under investigation in the US for a data breach in which hackers gained unauthorised access to customer information. The US subsidiary of the brand, Louis Vuitton North America, Inc., has been accused of potentially violating state and federal laws after it delayed notifying impacted individuals following the...

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Business|Marketing

Selling the vibe: Why fashion brands need more than just product

In the last decade, the currency of fashion has moved decisively beyond fabric and form. Value now resides in broader social, cultural and environmental significance. A pair of jeans is never just a denim garment; it stands as an emblem of creativity, community and lifestyle values. Every garment is a transaction of meaning: the buyer aligns...

Fashion

Louis Vuitton's beauty brand has officially launched

Louis Vuitton’s move into luxury beauty has been widely anticipated after five years in the making. For fashion houses of such scale, beauty is often a natural extension, offering both a new revenue stream and a way to expand brand reach. With La Beauté, the company is extending its core themes of travel, craftsmanship and design into the...

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Retail|ANALYSIS

Experiential luxury vs. material purchase: New balance of brand strategies

The phenomenon is observed across the globe. Affected by the economic situation, consumers are turning away from material acquisition in favour of, at times, experience. Initiatives like 'The Louis' by Louis Vuitton in Shanghai raise the question of the effectiveness of this immersive shift. Is it a long-term brand-building exercise, or can we...

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Business

Louis Vuitton to open new workshop in the US, announces Bernard Arnault

Leather goods maker Louis Vuitton, flagship brand of luxury giant LVMH Moët Hennessy Louis Vuitton (LVMH), will open a new workshop in the US "to meet demand", LVMH Chief Executive Officer Bernard Arnault said on Thursday. "Louis Vuitton already had a workshop in the US when I arrived at LVMH. Given the development of the house in the US, we...

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Business

LVMH’s luxury wobble: What happens when desire dulls

When the world’s largest luxury conglomerate catches a cold, the entire sector feels the chill, they say. That’s the message from LVMH’s latest quarterly earnings, which revealed a 9 per cent decline in fashion and leather goods sales, a sharp contrast to the brand’s post-pandemic boom and a reality check for a market that continues to be in...

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Business

Louis Vuitton suspect in Dutch money laundering case

French luxury fashion brand Louis Vuitton is currently under suspicion in a money laundering case in the Netherlands, a development first reported by the Algemeen Dagblad (AD) based on documents from the Public Prosecution Service. Investigations suggest that money was allegedly laundered for years through Dutch branches of the brand. During...

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Business

Louis Vuitton confirms UK customer data stolen in cyber attack

LVMH is facing what is now its third cyber attack in a matter of three months. French luxury label Louis Vuitton has confirmed that some UK customer data has been stolen in a hack that took place on July 2. In an email to customers seen by multiple news outlets, including Bloomberg, which first reported the attack, Louis Vuitton said an...

Retail

Louis Vuitton presents "The Louis" in Shanghai

French luxury house Louis Vuitton has announced the opening of a new location in Shanghai. This location combines retail, Le Café Louis Vuitton and an exhibition on the history of Louis Vuitton. The building is shaped like a ship. It is intended as a contemporary homage to the origins of travel. This reflects Louis Vuitton's history as a maker...

Fashion|IN IMAGES

Saint Laurent takes men to the seventies; Louis Vuitton proposes eclecticism

Designer Anthony Vaccarello's seventies-inspired vision for Saint Laurent's menswear collection and the eclectic musical celebration from Louis Vuitton, under the ever-restless direction of Pharrell Williams, marked the first day of Paris Men's Fashion Week. ‘For summer 2026, Anthony Vaccarello evokes a moment suspended in time (...) where...

Fashion

Louis Vuitton kits out Real Madrid

LVMH-owned Louis Vuitton and Spanish football and basketball club Real Madrid have announced a multi-year partnership. The French fashion house will provide formal travel attire for the men’s and women’s professional football teams, as well as the men’s basketball team, Louis Vuitton announced on Friday, June 13. For the first time, Louis...

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Retail

Louis Vuitton is the most counterfeited luxury brand, according to new report

Counterfeits have been a sharp thorn in the side of luxury fashion houses for decades. Dating back to ancient Roman times, counterfeiting within the fashion industry underwent a surge of popularity in the late 1970s, thanks to the rise of designer jeans. With several copycats trying to mark and sell duplicated designs and styles for a fraction...