Loyalty news and archive

Marks & Spencer relaunches Sparks loyalty programme following cyber incident

Marks & Spencer has relaunched its online Sparks loyalty scheme weeks after the programme was put on pause due to a cyber security incident. The department store chain was left picking up the pieces after hackers accessed the back end of its online operations and stole customer data. In the wake of the attack, which took place in April, the...

Retail

Asos launches loyalty programme for UK customers

E-commerce retailer Asos has launched a new loyalty programme for UK customers offering benefits and experiences to those who sign up. Dubbed ‘Asos.World’, the programme’s official launch follows what the company said was a “successful trial” that began in March. Customers can sign up to four tiers: Stylist, which is free to join; Curator, for...

Member

Business

Talon.One raises 135 million US dollars in funding

German enterprise loyalty and promotion software provider Talon.One, which counts H&M, Adidas, Sephora, and Nordstrom as customers, has raised 135 million US dollars in growth funding. The funding comes from new investors Silversmith Capital Partners and Meritech Capital, with the participation of existing investor CRV. Talon.One offers...

Retail|Beauty

Sephora UK rolls out ‘MySephora’ loyalty programme

Sephora UK has launched a new loyalty programme, which it states gifts the “sense of exclusivity" to its customers. ‘MySephora’ is a new enhanced points earning system that will offer rewarding experiences and exclusive benefits via a three-tiered programme across gold, silver and bronze, which will be accessible via desktop, mobile and the...