Menswear news and archive

Make menswear fun again

It wasn’t that long ago that quiet luxury reigned supreme in our closets. Coming off of several years of pandemic-inspired comfort and athleisure, it felt right to focus on clean silhouettes, luxurious fabrics, and logo-less styling. Not only that, but the entire aesthetic was engrained into pop culture as well, with TV shows like 'Succession'...

Fashion

New York Men’s Day announces dates for F/W 25 edition

New York Men’s Day (NYMD), the bi-annual menswear collective managed by Agentry PR, has announced the dates for its Fall/Winter 2025 designer presentations. Taking place on February 6, 2025, the menswear event will return for its 23rd season to Location05, next to Hudson Yards, and will showcase six talents, four new emerging brands, and two...

Fashion

Psycho Bunny continues tennis push with Alexei Popyrin

Montreal-based premium menswear brand Psycho Bunny has announced a multi-year global partnership deal with Australian-born rising tennis player Alexei Popyrin to mark the brand’s first on-court tennis ambassador. The move comes less than a year after Psycho Bunny became the official apparel sponsor of Tennis Canada, which featured high-profile...

Fashion|Opinion Featured

No time to rest: How fashion's calendar defies traditional business cycles

The fashion industry's notorious calendar, operating round the clock, shows no signs of deceleration even during traditional downtimes. While most sectors wind down for year-end reflection, fashion houses, particularly in menswear, find themselves caught in an unyielding cycle of preparation and presentation. According to Fashion Roundtable...

Business|Interview Featured

20 years of Weekend Offender: ‘It’s been a crazy ride!’

Sam Jones and Rhydian Powell founded the British casualwear and lifestyle brand Weekend Offender in 2004. What began with a few T-shirts evolved into an internationally recognised brand, popular not only with football fans but also within other subcultures through a shared passion for music and film. It's no surprise, then, that the AW24...

Fashion

Athleisure brand Red Run expands into menswear

Red Run, a young athleisure label, has announced an expansion into menswear, a move that comes after “considerable” growth for the Liverpool-based brand since its launch in 2020. The first menswear collection, dubbed ‘Drop 1’, includes 10 essential pieces intending to make up the “fundamentals of any stylish wardrobe”, a press release stated....

BusinessFeatured

Wood Wood targeting its "next chapter" with new creative team

Scandinavian fashion and lifestyle brand Wood Wood, which was acquired by Danish conglomerate DK Company in April after the brand fell into insolvency in 2023, resulting in store closures in London and Berlin, is looking to expand its presence across international markets “in the coming years”. In a statement, the Copenhagen-based brand said it...

FashionFeatured

Willy Chavarria and S.S Daley to make Paris Fashion Week Men’s debuts

New York-based fashion designer Willy Chavarria will make his Paris Men’s Fashion Week debut in January, as the Fédération de la Haute Couture et de la Mode announces the autumn/winter 2025 provisional schedule. Chavarria’s shift to the Paris calendar highlights a shift in his business to support the brand’s increasing global reach and will be...

Fashion

Workwear: A sartorial bridge between utility and design

In the bustling district of Sham Shui Po, Hong Kong, an intimate exhibition revealed the rich story of workwear and its often overlooked economic and cultural narrative—a textile showcase that transcends fabric and function. Showing pieces from the archives of London-based collectors The Vintage Showroom, the Hong Kong Design Institute-organised...

FashionFeatured

Are brands missing the men's market?

How can we better meet the expectations of a changing male audience? Gender stereotypes have long shaped marketing communications, but these traditional notions of masculinity no longer reflect today's reality. Faced with complex societal challenges, men today are seeking more nuanced identities. This shift presents a new opportunity for brands:...

Fashion|In Pictures

Wedding brand Revelry expands into menswear

Revelry, the direct-to-consumer wedding brand known for its made-to-order women’s bridesmaid dresses, is expanding into menswear to dress groomsmen. The new Revelry menswear collection, launching to the public in December, will offer made-to-measure suits, including vests, suit jackets, and pants, designed to complement the e-commerce brand’s...

People

Robert Talbott appoints SVP of brand development

American heritage menswear brand Robert Talbott has named menswear veteran James Watson as its new senior vice president of brand development as part of its ongoing relaunch. Watson, who has more than two decades of experience in multi-channel retailing and a proven track record in luxury brand positioning, has been brought in to drive the brand...