NFL news and archive

NFL names Breitling as first-ever luxury watch partner

The National Football League (NFL) is continuing to expand its fashion reach with a new multi-year global partnership with luxury Swiss watchmaker Breitling, named as the league’s official global luxury timepiece partner. The move marks the NFL’s first-ever collaboration with a luxury watch brand, and is being seen as a way for the league to...

Fashion

Abercrombie & Fitch named NFL fashion partner

US retailer Abercrombie & Fitch has been named as the official fashion partner of the National Football League (NFL). The multi-year agreement will see the brand carry out athlete-led campaigns and offer a series of player-designed apparel to build on its lifestyle assortment. In a release, Abercrombie said it intended to “blur the line between...

Fashion|In Pictures

Crocs signs multi-year licensing deal with the NFL

Comfort footwear brand Crocs has inked a new multi-year licensing agreement with the National Football League (NFL) to release the first-ever NFL team-inspired Crocs footwear and Jibbitz charms collection. Launching during the 2025 NFL season, the initial collection will feature products designed to “capture the passion and personality of NFL...

Fashion

Johnnie-O launches NFL fan gear through new licensing deal

American premium lifestyle brand Johnnie-O, founded in 2005 by John O'Donnell in Santa Monica, California, has signed a licensing deal with the National Football League (NFL) to develop fan gear for all 32 teams. The preppy-inspired brand, known for blending East Coast classics with West Coast casual, will create a curated collection for men and...

Fashion|In Pictures

NFL jerseys given a football makeover

The National Football League (NFL) and Fanatics have given each team’s jersey a football (soccer) makeover. The NFL Football x Football Collection features all 32 NFL teams paying homage to football with fan tops inspired by classic football designs of the past, such as colourful stripes for the Kansas City Chiefs and a bold blue and red design...

Fashion

Champion to produce officially licensed apparel for the NFL

Athleticwear brand Champion, part of the Authentic Brands Group portfolio, is expanding its sports legacy with a new licensing deal to produce officially licensed apparel for the National Football League (NFL), adding to its existing portfolio of league partnerships which include the National Hockey League (NHL), Minor League Baseball (MiLB) and...

Fashion|Beauty

Charlotte Tilbury signs first US sports partnership

British beauty brand Charlotte Tilbury, part of the Spanish fashion and beauty group Puig, has announced its first-ever sports partnership in the US with the Dallas Cowboys Cheerleaders, the National Football League (NFL) cheerleading squad for the Dallas Cowboys. The move will see Charlotte Tilbury as the Dallas Cowboys Chearleaders’ first-ever...

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People

Off Season brand names Victoria Picca as president

Off Season, the sports-fashion brand co-founded by Kristin Juszczyk and British businesswoman Emma Grede in partnership with the NFL and Fanatics has hired its first president, securing former Fanatics executive Victoria Picca to lead the brand’s next phase. The brand, which launched in January 2025 with NFL-licensed outerwear, said the...

Business

Under Armour returns as official footwear and glove partner for NFL

Sportswear brand Under Armour has signed a long-term partnership with the National Football League (NFL) to provide footwear and gloves. In a statement, the Baltimore-based sports company said the new agreement would “enhance athlete performance and fan experience” and affirms both its and the NFL’s commitment to youth development. Under Armour...

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Fashion|In Pictures

Kristin Juszczyk teams up with Emma Grede to launch apparel brand

Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, who went viral by reworking NFL-branded fan gear into game-day fashion, has partnered with British businesswoman Emma Grede, co-founder and CEO of Good American and founding partner of Skims, to launch a luxury fashion brand to offer a new era of fan apparel. Off Season will...

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Fashion|In Pictures

Todd Snyder teams up with Fanatics to create premium NFL collection

American menswear designer Todd Snyder has teamed up with the National Football League (NFL) and Fanatics to launch a limited-edition collection of merchandise that offers fans a “luxe take on game-day staples”. The Todd Snyder + NFL Collection launches today, December 12, offering upscale fan gear for the New York Giants, New York Jets, San...

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Business

Nike and the NFL extend partnership to 2038

Sportswear giant Nike has renewed its ongoing partnership with the National Football League (NFL), extending the agreement's end year to 2038. The duo, the relationship of which already spans 12 years, will work together on a number of key initiatives designed to “elevate [the] partnership to new heights”. Nike is currently the exclusive...