Pantone news and archive

Pantone launches new AI tool to create custom colour palettes

Global colour consultancy Pantone, which provides trend forecasting and digital solutions for the design community, has teamed up with Microsoft to launch its first AI-driven product experience utilising its decades of colour research to create custom colour palettes. The Pantone Palette Generator, a new beta feature in Pantone Connect,...

Fashion

Pantone colours for LFW SS26 aim to “elevate the everyday”

Global trend forecasting and colour consultancy Pantone has revealed that the London Fashion Week (LFW) colour palette for spring/summer 2026, which runs from September 18 to 22, will blend “familiar comfort with new discoveries celebrating the beauty of the everyday”. For SS26, Pantone predicts that LFW designers will showcase an “eclectic...

Fashion

Spotted on the catwalk: NYFW SS26 trend colors of Pantone

During New York Fashion Week spring/summer 2026, everything revolves around personal expression. This acts as a powerful counterbalance to artificial intelligence and creeping uniformity. According to the Pantone Colour Institute, designers are opting for a bold mix of familiar shades, vibrant accents and calming neutral tones this season. The...

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Fashion

Pantone colours for LFW AW25 offer a vision of change and renewal

Pantone, the global trend forecasting and colour consultancy, has revealed that the colour palette for the autumn/winter 2025 season of London Fashion Week, which runs until February 24, will balance “a confluence of creativity, innovation, heritage and change to spark a new vision”. Last season, for LFW spring/summer 2025, Pantone offered a...

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Fashion

Spring fashion searches surge as consumers prepare for seasonal shift

UK consumer interest in spring fashion is on the rise, with Google searches for 'spring fashion' increasing by 30 percent month-on-month and Pinterest searches for 'spring outfit ideas' up 70 percent compared to the same period last year. This growing demand underscores the seasonal shift in shopping habits as consumers look to refresh their...

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Fashion

Pantone unveils NYFW autumn/winter 2025 colour report

Pantone, the authority on colour, has said that New York Fashion Week’s colour palette for the upcoming autumn/winter 2025 season will spark curiosity with a hint of nostalgia. For AW25, colours for NYFW are “imbued with a poetic nuance, creating a blend of casual relaxation with subtle elegance,” explains Pantone, offering a “lively colour...

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Fashion

Trends for 2025: The Color Purple, Cowboy Boots & Play on Proportions

As the year draws to a close, style, and trend forecasters, have been hard at work analyzing data to predict what some of the hottest styles and trends in fashion will be in 2025. Shaped by pop culture, mainstream media, consumer habits, runway designer looks, and even political shifts, it seems like we're in for a year of cowboy-themed looks,...

Fashion|In Pictures

Spotted on the catwalk: Mocha Mousse, the color of the year 2025

This year, suede bags and jackets are in high demand, with chocolate brown and cognac as trend colours. According to Pantone, we will mainly see a different colour hue next year. Mocha Mousse, a soft medium brown shade with a hint of nude and peachy pink, has been declared the colour of the year 2025 by the colour institute. Traditionally,...

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Fashion|Beauty

Pantone chooses a mellow brown as Colour of the Year 2025

In recent years, Pantone has opted for a cosy peach, an animated red and a periwinkle blue as its Colour of the Year. For 2025, the global authority on colour, has selected ‘Mocha Mousse,’ a mellow brown infused with a sensorial and comforting warmth to appeal to consumers' desires for comfort and wellness. Officially known as Pantone 17-1230, ‘...

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Fashion

Pantone colour report for LFW SS25 is playful and nostalgic

Pantone Color Institute, the global trend forecasting and colour consultancy, has revealed that the colours for the spring/summer 2025 edition of London Fashion Week, which runs until September 17, will combine “romance with practicality for a vibe that is fresh and optimistic”. Leatrice Eiseman, Executive Director of the Pantone Color...

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Fashion

Pantone colour report for NYFW SS25 inspired by “natural world”

Pantone, the global authority on colour, has revealed that its colour trend report for the spring/summer 2025 edition of New York Fashion Week brings together a “harmonious grouping” of bright hues, earthy mid-tones and timeless neutrals, which draw inspiration from the natural world. Leatrice Eiseman, executive director of the Pantone Color...

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Fashion

Pantone reveals “a shift in mood” for LFW AW24 colour trend report

Trend forecasting and colour consultancy Pantone Color Institute has revealed that the autumn/winter 2024 edition of London Fashion Week, which runs from February 16 to 20, will signify a “shift in mood,” with designers opting for colours that blend wearability with desirability. Described as a palette of “potent and powerful colours,” the LFW...