Perfume news and archive

LVMH acquires Officine Universelle Buly 1803

Luxury conglomerate LVMH has acquired Officine Universelle Buly 1803, the French perfume and cosmetics brand relaunched in 2014 by husband and wife Ramdane Touhami and Victoire de Taillac. The acquisition comes four years after the luxury group’s initial investment in the Parisian perfumer, through its minority investment fund LVMH Luxury...

Retail

Puig presents new technology that lets you preview perfume

Fashion and fragrance brand, Puig, has developed a new technology, Ailice. It allows customers to preview the scent of a perfume, without actually smelling it. Ailice works by the customer scanning a QR code with their smartphone, then at the counter when the camera is focused on the bottle/package of a specific fragrance, Ailice automatically...

Fashion

Gucci launches first gender-neutral perfume

Luxury fashion brand Gucci has launched its first universal fragrance, Mémoire d’une Odeur with a new campaign for Gucci Beauty featuring famed musician Harry Styles. In a post on the Gucci Beauty Instagram, the brand announced that the scent, which was created by the fashion house’s creative director Alessandro Michele, was inspired by the “...