Pitti Uomo news and archive

Karl Lagerfeld to return to Pitti Uomo with immersive brand experience

Karl Lagerfeld has announced its upcoming return to Pitti Uomo in Florence, Italy. Taking place from January 14 to 17, 2025, Karl Lagerfeld will host a one-of-a-kind immersive presentation that invites visitors to step into the World of Karl. The presentation at Pitti Uomo aims to capture the brand’s heritage through storytelling and custom...

FairsFeatured

From Milan to Munich: A guide to the fashion fairs of AW25/26

In a constantly changing fashion industry, trade fair formats also have to evolve or even reinvent themselves in order to not fall by the wayside. While digitalisation is accelerating many processes and visitor numbers are declining in some cases, many retailers and brands are still interested in exchanging ideas and experiencing or presenting...

Fairs

Pitti Uomo and Japan Fashion Week Organisation strike up partnership

Japan Fashion Week Organisation (JFWO), the firm behind Rakuten Fashion Week Tokyo, has announced a new partnership with Pitti Immagine, the parent company of Florentine menswear fair Pitti Uomo. The relationship intends to reinforce promotional activities related to Pitti Uomo towards the Japanese media and local fashion market, a press release...

Fairs

Fire and Flame: What to Expect at the 107th Pitti Uomo

The next edition of Pitti Uomo, which will take place from January 14 to 17 at the Fortezza da Basso in Florence, will feature 786 brands, 45 percent of which are from abroad. The theme for this winter edition is that of 'Fire', trade fair organiser Pitti Immagine announced yesterday at a press conference in Milan. Summary • Pitti Uomo 107,...

Fairs

MM6 Maison Margiela: Next guest brand at Pitti Uomo

Trade fair organiser Pitti Immagine has announced the next guest brand for its men’s fashion fair Pitti Uomo: MM6 Maison Margiela. The avant-garde label is presenting a men's collection designed exclusively for the fair, Pitti Immagine revealed on Thursday, which will be shown during the upcoming Pitti Uomo, set to take place from January 14 to...

Business|Interview

Denmark-based Gabba eyes UK market for expansion

Gabba is aiming for growth after a dip in sales last year and is looking to reach new markets. The Danish denim specialist is making a big international push, as recently demonstrated with its “Kiosk” at Pitti Uomo. Germany is the strongest market for the brand, accounting for 30 percent of total sales. This is due to the brand’s focus on...

Fairs

Summer 2025 edition of Pitti Uomo postponed

Pitti Immagine has announced that the summer edition of menswear fair Pitti Uomo will be postponed by one week next year. The Florentine trade show will now take place from June 17 to 20, 2025, at the Fortezza da Basso exhibition centre. It had previously been scheduled to take place from June 10 to 13. Pitti Immagine made the decision in...

Video

Video: Marine Serre SS25

Watch Marine Serre’s runway show at Pitti Uomo showcasing their SS25 collection.

FairsFeatured

Tennis, tartans and lemons: A summary of Pitti Uomo’s 106th edition

Full aisles, good moods and a more fashionable feel all round, with lots of colour and an influx of casual looks: this was what the 106th Pitti Uomo offered this week. “We are very satisfied, even though the overall situation is not easy,” summed up Raffaello Napoleone, CEO of trade fair organiser Pitti Immagine. “In fact, we have experienced in...

FashionFeatured

Schoolboys, ravers and cowboys: the street style of the 106th Pitti Uomo

The menswear trade fair Pitti Uomo is considered one of the birthplaces of tailoring and one of the few remaining playgrounds where gentlemen and dandies alike can show off their finest double-breasted blazers, tailored suits and ties. And yet, the so-called "Pitti Peacock" - outlandishly dressed men in classic menswear with a twist that...

Video

Video: Pitti Uomo Street Style SS25

Watch Pitti Uomo Street Style 2024 - Summer People of Pitti 106

Fairs|In Pictures Featured

Pitti Uomo: Guest designer Marine Serre sets an example for solidarity

For her SS25 menswear collection, Marine Serre shifted her focus from the realm of Paris to Florence. As the guest designer of the menswear trade show Pitti Uomo, she showed outside of the French capital for the first time where, in addition to menswear, womenswear was also on display. Serre brought around 50 looks, which she presented on...