Primark news and archive

Primark unveils first-ever fully integrated UK brand campaign

Primark is aiming to signal a new era of growth for the value retailer by building new connections with its customers through its first-ever fully integrated UK brand campaign, including its debut UK TV spot. The campaign is centred around Primark’s quality, fit and affordability of its denim range for autumn/winter 2025, which features 10 hero...

Retail|In Pictures

Primark renamed ‘Preemark’ to celebrate Scottish anniversary

Primark is celebrating its 50th anniversary in Scotland by temporarily rebranding its Scottish stores as ‘Preemark’ in homage to how the fashion retailer is referred to locally. Each of the 21 stores in the country will receive a special Scottish Primark makeover with temporary ‘Preemark’ signs and window displays, inspired by a social media...

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Primark to roll out first mobile app, debuts in Ireland and Italy

Primark is set to roll out a new consumer-facing mobile app, marking the first time the budget retailer has ventured into this specific market. The app has already launched in Ireland and Italy, and will be expanded into other regions over the next 18 months. Through the feature, customers can browse a range of products, check in-store stock...

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Primark launches mannequin to represent wheelchair users

Fashion retailer Primark has unveiled its first-ever seated mannequin, designed to represent wheelchair users, as part of its ongoing commitment to inclusion and better representation on the high street. The mannequin was inspired by and co-created with British TV presenter, author, disability advocate, and wheelchair user Sophie Morgan. It will...

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Fashion

Primark continues to drive inclusive fashion changes with kidswear updates

Fashion retailer Primark is making kids' clothing more inclusive with design updates targeting sensory challenges, following its pledge in 2024 to make fashion and everyday essentials more accessible and affordable to as many people as possible. Primark has announced design changes to its core kidswear range to make it more inclusive and...

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UK government introduces new trade measures for developing countries

The UK government has introduced new measures that intend to simplify imports from developing countries. The changes come under the Developing Countries Trading Scheme and, according to a press release, aim to “lower prices on everyday goods while supporting growth in some of the world’s poorest nations”. The measures particularly address...

People

Primark names new chief customer and digital officer

Budget retailer Primark has appointed Matt Houston as its new chief customer and digital officer. It is the first time the two functions will be merged. Houston partially succeeds Michelle McEttrick, who had been serving as chief customer officer, a role that three years ago was newly created upon her appointment. The decision to now merge the...

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Asda aims to overtake Primark as it doubles down on fashion

Supermarket giant Asda wishes to take over Primark in the realm of fashion retail, with its clothing division now said to be leading its ongoing turnaround plan. Speaking to The Telegraph, Liz Evans, the managing director of Asda’s clothing brand George, said the company’s “long-term goal” was to challenge budget retailer Primark's leading...

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Primark to slash 150 jobs across international workforce

Budget retailer Primark is preparing to cut approximately 150 jobs across locations in Ireland, the UK and the US. Around 100 of these redundancies are expected to roll out at the company’s international headquarters in Dublin, reflecting 7 percent of its 1,500 strong workforce in the city. The proposed job cuts are said to be in the People &...

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Discarded clothes from British brands found in Ghana’s protected wetlands

Discarded garments from the likes of Next, George at Asda, Primark, H&M, Zara and Marks & Spencer have been uncovered in new dumps in the protected wetlands of Ghana, an hour outside the region’s capital city, Accra. According to an investigation by Unearthed and Greenpeace Africa, synthetic fast fashion from the UK and Europe was found in two...

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Primark announces first standalone home store in England

Fashion and homeware retailer Primark will open its first-ever standalone home store in England within the Trafford Palazzo shopping centre in Manchester this summer. The new 11,900-square-foot store, set over two floors, will showcase Primark’s expanded affordable homeware and lifestyle range, including essentials such as cotton bedding and...

Fashion

Primark now launches its free clothing repair workshops in the United States

Budget fashion retailer Primark has brought it “Love It for Longer” repair workshops to the USA, initially starting in two markets: Staten Island in New York and Tysons, Virginia, just outside of Washington, D.C. During each free in-store workshop, participants learn simple mending and upcycling techniques like fixing hems, adding buttons or...