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Fashion|In Pictures

Krispy Kreme launches fashion collection with Primark

Doughnut chain Krispy Kreme has launched a fashion, sleepwear and accessories collection with high-street retailer Primark. The Krispy Kreme x Primark collection aims to offer items that are “comfy as they are stylish,” explains the doughnut brand, with pieces including graphic T-shirts, pyjama sets, hoodies, bags, socks, sliders and bucket...

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Retail|ANALYSIS Featured

The future of fashion is interdisciplinary: What is transforming business models in the industry?

On Wednesday, Primark announced that it will open its first store dedicated exclusively to its Primark Home line in March in Ireland, the company's country of origin. This step forward in the brand's diversification strategy consolidates an increasingly established trend among the major leaders in the fashion industry: expanding their presence...

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